Tata Power’s SaheliWorld.org
Unique project conceived by art director Sumeet Patil and created by Shreerang Charitable Trust
INDIA: This Navratri, a festival which celebrates the awakening of Goddess Adishakti, revered in the glorious forms of ‘Navdurga’, Tata Power’s SaheliWorld.org joined in the recognition of the efforts of nine real-life goddesses in Maharashtra.
A unique project conceived by art director Sumeet Patil and created by Shreerang Charitable Trust, this project focuses on women empowerment through the women ‘Goddesses’ living in rural Maharashtra, and their remarkable stories expressed through their work and achievements documented in the form of a series of nine short videos called ‘#StriPower’.
Speaking about the video series, Ms. Shalini Singh, Chief-Corporate Communications & Sustainability, Tata Power said, “We, at Tata Power and SaheliWorld.org, are humbled at the work and efforts of these “goddesses”. In their own way, they are contributing to society without any inhibitions or societal taboos coming in their way. Each of these women has a talent and has found their role in society and society should be grateful to them. Tata Power’s ‘SaheliWorld’ is also made up of several multi-faceted “goddesses” (women entrepreneurs) from rural India who take us back to our roots with their rich handmade products – a vibrant expression of their traditional and cultural way of life.”
The short video series tells the story of the work and life of the following nine simple, but extremely motivated women:
This short video series has been directed by Sumeet Patil & Kishor Naik. The Marathi version of each story has been narrated by well-known actresses from the Marathi film industry like Deepti Bhagwat, Spruha Joshi, Tanvi Palav, Rituja Bagwe, Suruchi Adarkar, Padmashree Nayana Apte, Ashwini Kasar, Vimal Mhatre & Chinmayi Raghavan.
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