Pune: Tata Steel’s `Doors of India’ Campaign’, launched under the aegis of the `Pravesh’ brand, has reached Pune. The journey, which was flagged off from Hubli, has traversed through West Bengal, Jharkhand, Bihar, Gujarat to discover and curate the beautiful doors at Nahargarh Fort in Jaipur. The journey has now reached the Shaniwarwada fort of Pune.
The four-and-a-half-month long campaign has 12 members of the Tata Steel family participating in the journey along with the company’s distributors and sales force. “The campaign is aimed at conveying to the country the importance of doors in a home. Doors as a property have been fondly associated with the symbol of power of any building, of any country or of any house. The Doors of India campaign will help Tata Steel to reach out to the people and open doors to business in this category which has huge potential”, said Mr Peeyush Gupta, Vice President – Steel (Marketing & Sales), Tata Steel.
The introduction of ‘Pravesh’ — steel doors that have the elegance of wood — in the company’s brand portfolio is yet another endeavour to provide value-added home solutions to individual house builders in semi-urban and rural markets. Contributing to the betterment of the environment has always been a priority for Tata Steel, and the ‘Doors of India’ campaign is a small step towards the larger goal of addressing environmental issues.
The ‘Doors of India’ campaign aims to offer wood finish steel doors with better aesthetics to consumers. The campaign is aligned to Tata Steel’s history and commitment to offer innovative product solutions at affordable prices. Six teams of influencers (travel bloggers) will embark on a journey covering the six zones of India curating doors of various kinds — ornamental, historical, interesting, and more. Not just the doors, these influencers will also discover and uncover the hidden stories of people and the rich history behind these doors which will be shared as part of the ‘Doors of India’ campaign.
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