- Delivers Third Generation of Award-Winning Race Smartphone App,
- Begins New Exclusive Charity Fundraising Program
Singapore | Mumbai Oct, 18, 2016: Tata Consultancy Services (TCS) (BSE: 532540, NSE: TCS), a leading IT services, consulting, and business solutions firm, is proud to announce it has extended and expanded its partnership as Official IT Provider to the Standard Chartered Marathon Singapore.
TCS is set to provide the third-generation of the official race smartphone app and has also grown its corporate presence at the 2016 race, including the initiation of a new charity fundraising program. In other news, the 2015 version of the race app recently won two awards from leading sports and marketing industry organizations.
Geoff Meyer, Managing Director of IRONMAN Asia: “Ironman is delighted to have TCS as Official IT Partner again in 2016, and we are excited to introduce the SCMS 2016 mobile app. Technology and fitness continue to intersect in incredibly exciting ways. It is essential that the Standard Chartered Marathon Singapore is recognized as a global leader in running and digital capabilities – TCS is helping us make this a reality”.
Girish Ramachandran, President, TCS Asia Pacific: “TCS is extremely excited to continue our relationship as Official IT Provider of the Standard Chartered Marathon Singapore in 2016, and to once again deliver our world-leading and award-winning digital capabilities and technology to the largest mass running event in South East Asia”.
Expanding its presence at the race, this year TCS has also created a new charity fundraising program for the race and is offering limited edition shoelaces developed with Brooks, a leading running-shoe maker. All proceeds from the shoelace sales will go to TCS Singapore’s charity of choice, SPD, an organisation that supports persons with disabilities.
Abhimanyau Pal, Executive Director, SPD: “For over 50 years, SPD has been helping people with disabilities to integrate into Singapore’s mainstream society. It is only with the support of individuals and organisations such as TCS that we are able to continue running programs and services to help people with disabilities to be independent and self-reliant.”
Since it was first introduced in 2014, successive annual builds of TCS’ Standard Chartered Marathon Singapore app have expanded in features and functionality making it an essential companion to the race for both runners and friends and family of participants. The 2015 version of the app received over 27,000 downloads.
The “Powered by Tata Consultancy Services” 2015 race app received two prestigious industry awards in October 2016. It was recognized as “Digital Platform in Sports of the Year” silver winner at the SPIA Asia 2016 – Sports Industry Awards in Bangkok, October 4 (www.aisaawards.com/spia-asia-2016-winners/). Additionally, TCS was recognized for “Best Event – Use of Mobile” at the Marketing Event Awards 2016 in Singapore (http://www.marketing-interactive.com/mevents-awards/sg/finalists/).
The “Powered by Tata Consultancy Services” 2016 smartphone app is now available at Apple App Store and Google Play. For more details on the race and downloading the app, please visit www.marathonsingapore.com
TCS is a recognized leader in the sponsorship of mass running events. TCS is title sponsor of the TCS NYC Marathon, TCS Amsterdam Marathon, TCS Lidingolopet (the world’s largest cross-country run), and the TCS World 10k Bengaluru, and the TCS Clark Animo Run. In addition to its technology partnership with the Standard Chartered Marathon Singapore, TCS has technology partnerships with leading races, including London Marathon, Chicago Marathon and numerous others. For more details on TCS sponsored running events, please visit www.tcs.com/about/corp_facts/sponsorships
