Pune: The 7th edition of Bajaj Electricals Pinkathon Pune 2019 was announced today in Pune by Super model, Actor, Ultraman and Pinkathon founder Milind Soman formally at a press conference hosted by Hyatt Regency. This year in Pune, the run will happen on Sunday, November 10, 2019 at AFMC ground, Pune. Pinkathon is India’s biggest women’s run to encourage and promote fitness and health among women and create awareness for Breast Cancer and other issues relating to women’s health. Over 275,000 women have ran so far in the last 8 years across multiple cities.
The online registrations for the multi-category run is open at www.pinkathon.in/pune for the VWash Plus 3 km, 5 km & Volini 10 km run and for the 21km distance drop a mail on email@example.com. As one-of-a-kind initiative, every single participant of Pinkathon Pune 2019 can choose to avail of a free health check-up from our healthcare partner Motherhood Hospitals or a free Mammogram if the participant is above 45 yrs of age, the same is also transferable.
The conference announced the mascots – Akshaya Abilash, a baby wearing mother for V Wash Plus 3 km run category, Saylee Shitale, a visually impaired runner 5 km, Nirupama Bhave – a 70-year-old woman for Volini 10 km race category and Apoorva Bansal, a Cancer Conqueror for 21 km.
The run has 45 plus hearing-impaired girls for VWash Plus 3 km category and more than 60 visually impaired girls participating in different run categories. To prepare them for the main day, unique training sessions are being designed with the help and coordination of sighted runners. Special training for the main day will be organized in Pune for the registered participants who have requested training.
As a precursor to the main day, Pinkathon team will be organizing unique events such as the Cancer Shero Trek for the cancer conquerors, 3 km midnight Reclaim The Night Run, baby wearing mother walk and Zumba for the hearing impaired.
Bajaj Electricals Pinkathon is supported by United Sisters Foundation and promoted by Maximus MICE & Media Solutions. The announcement press conference was hosted by Hyatt Regency Pune. Hyatt India is the Hospitality Partner for Pinkathon 2019, and will be hosting the Pinkathon core team and press conferences across five cities of India.
Expressing delight on the launch of the 7th edition of Pinkathon Pune, Founder, Milind Soman, Pinkathon said, “We are very excited to bring Pinkathon Pune for the 7th time. We are confident that the city and its people will support us and help make this run a humungous success. Pinkathon has carved a niche of being more than a marathon. While we conduct Pinkathon once a year in all the key cities, it is now being seen as the seed of change. It’s a movement that is carried forward by a growing community of empowered women across India through the year. These women share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women, first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself. Our Pinkathon Forever community is spread across 100 cities and 10 countries. There are over 15000 women connected on the Pinkathon Forever facebook page and millions who get inspired daily to change their lifestyle and embark on a healthy and fit journey.”
The fitness icon further added, “Pinkathon Forever Training has created a culture of regular exercise and fitness which is taking root in India today. These initiatives are making our women more aware about the benefits of fitness. We encourage women to get out and run, which doesn’t happen enough due to various cultural reasons. We now organize Pinkathon in eight cities. More than 10000 women run at each of these events at the VWash plus 3km, 5km, Volini 10km and 21km distances. They run in running gear but also in sarees, salwar kameez, hijabs or whatever attire they deem fit and keeps them comfortable. We Will be organizing the second edition of Pinkathon Day across 10 countries, 100 cities in India with 200 locations where more than 25000 women will run a distance of 5 kms on the same day 20th October 2019 and at the same time of 630 am. This is being done to encourage fitness for all women and promote the message of “Har ghar mein Pinkathon” which basically revolves around the idea of fit women = fit families = fit society and hence a fit nation.”
Bajaj Electricals Ltd., a globally renowned and India’s leading consumer products company has come on board as title sponsors of Pinkathon, India’s biggest run for women after being the inspiring partners for last 4 years. Mr. Anuj Poddar, Executive Director, Bajaj Electricals Ltd. said “We are glad to associate with Pinkathon for the second consecutive year as the title sponsors. We, as a company, believe in supporting events that have the ability to bring a positive change in society and resonate with our brand values of “Inspiring people”. While our long association with Pinkathon has given us an opportunity to communicate our brand story well, it has also acted as a catalyst in empowering women and to drive them to embrace who they are both internally and externally.”
Reema Sanghavi, Co-Founder Pinkathon & Managing Director, Maximus MICE & Media Solutions Pvt. Ltd said, “At the onset, I would like to acknowledge our title partner Bajaj Electricals for their extended support. We are proud of the association with like-minded partners to further the larger cause of Pinkathon in India. Pinkathon was organised so far at Bengaluru, Hyderabad, Kolkata, Chennai, and Delhi in 2019. We also had it in Kathmandu this year for the 2nd time. We will be organising in Pune, Guwahati & Mumbai. Pune is abuzz with runners and fitness enthusiasts. We would like more women to take up their health seriously and participate this year. The multi-city national event has received an overwhelming expression of support with over 100,000 women of all ages, across different walks of life having participated last year. This number is expected to grow in leaps and bounds in 2019. The campaign will be supported by an integrated communication plan which includes several pre- event activities like training runs for baby wearing mothers, first time women runners, cancer survivors and visually impaired girls. We have introduced several new events to encourage running across the strata of the society and age groups as well as differently abled. There will also be an extensive online campaign to reach out to the masses and help the movement grow. We have started the Fearless Midnight Run to encourage more women to step out of their homes and take up their health seriously.”
Milind Soman also highlighted the concept of Pinkathon Ambassadors in every city who are passionate, extraordinary, committed men & women connecting for one cause – ‘health for every woman’. Each Pinkathon Ambassador is a part of the Pinkathon core team and registers all the women in their circle of influence. Pinkathon inspires everyone who believe that together, we can do more. Various initiatives are undertaken by the Pinkathon Ambassadors to connect with women across various strata of the society. The idea is to encourage health & fitness at every age. There are over 500 Pinkathon ambassadors across cities working selflessly towards promotion of the cause.
Bajaj Electricals Pinkathon Pune 2019 has received huge response from corporate sponsors like Bajaj Electricals, Volini, Hyatt India, VWash Plus, Enerzal, Motherhood Hospitals, Bisleri, WCI, PPL, IPRS and Bajaj CSR, etc.
The focus of India’s biggest women’s only running event, is to encourage an active lifestyle and overall fitness amongst women, while creating a much-needed awareness about breast cancer and bone health and encourage thousands of new or first-timer women to take up running. All proceeds raised from the event will be used for the expenses incurred in organizing and marketing the event, and by the Women’s Cancer Initiative in its fight against breast cancer. The official website for Bajaj Electricals Pinkathon Pune 2019 is www.pinkathon.in/pune through which participants can register online. Twitter Handle: @pinkathon10k
Pinkathon has won several national and international awards such as WOW Awards for Best Festival of the Year & Best Sports Event of the Year and EEMAX Global for Best Public Event of the Year for ticketed and non-ticketed category.
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