LaLiga Global Milestones
The big milestone of the 2019/20 season has undoubtedly been the adaptation to the new situation created by the effects of the COVID-19 pandemic. On 12 March, LaLiga had to suspend the competition due to the situation caused by the virus. During the lockdown period, LaLiga, its clubs, and its players once again demonstrated their firm social commitment by taking part in a range of charitable projects (#LaLigaSantanderFest, for example, a massive online concert which raised €1 million for healthcare equipment). They also sought to keep their followers entertained remotely with the content on social media, various projects such as the eSports tournament – eLaLiga Santander –, and the clubs moving their academy content online.
As the public health situation improved, work commenced on the return of professional football in Spain. LaLiga, in coordination with several European leagues and other industry stakeholders, worked closely with the clubs, the High Sports Council, and the public health authorities on two ambitious protocols: a Return to Training Protocol and, subsequently, a Match Protocol.
Thanks to these projects, their set of strict rules and recommendations, and the endeavor of all involved, the clubs were able to return to training with all of the necessary measures to protect their health. After this, matches started to be held again on 11 June 2020.
Following the recommendations of the authorities, LaLiga matches returned behind closed doors with no fans in the stadiums, which meant that LaLiga also had to adapt its broadcasting to these new circumstances. In order to face this challenge, new locations were chosen for the television cameras and virtualized stands and crowd audio was created so that the viewer experience would be as close as possible to the one they had always enjoyed. Fans also had the option to listen to the real sound in the stadium during matches if they so desired.
On 11 June, LaLiga resumed on Matchday 28 of LaLiga Santander and Matchday 20 of LaLiga SmartBank, relaunching an important industry which generates 185,000 direct and indirect jobs, equates to 1.37% of GDP and contributes €4.1 billion in tax.
LALIGA 2019/20 SEASON INDIA MILESTONES
LALIGA 2019/20 SEASON INSTITUTIONAL MILESTONES
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2014 The Global Indian New Network (TGINN)