Marketing is a crucial part of the success of a business. Whether you’re part of a marketing team for a large organization, or you run a business on your own, you’ll need to have certain skills to maximize your strategy and get the best results. Once you’ve got those in place, you can then expect to increase engagement with your customers and boost your profits.
There isn’t one single skill you need to become a marketing success story, though: there are a great many of them that you’ll need, depending on the area you decide to concentrate on. What are they, though? Below are just some of the top skills you should have — or should consider working on — when you go into marketing.
Being able to think outside the box is critical for marketing. This involves thinking of entertaining concepts to having an eye for design. You will need to come up with exciting and new ideas that will engage with your target audience as well as your clients so that you don’t become stale.
Some of the tasks you’ll have to use your creativity for may include writing advertising copy, formulating press releases, and developing concepts for any new products. You could also use it when planning events, developing loyalty and reward programs, plus assessing packaging options for items.
Since marketing is about conversing with an audience about why they should buy or engage with a product, then it is a form of professional communication. This may happen with scripts for phone conversations or TV spots or creating advertising copy, and can even include understanding designs, coming up with multimedia campaigns, and having an awareness of who the end-user is and what they want.
Verbal communication is also important, whether you’ll be speaking with potential customers directly or not. Those who work within marketing — who will usually be part of a team — will need to communicate effectively not only with their own colleagues, but also with other people within their organization.
This will be crucial for you to be successful. You will need to be comfortable using particular programs, which may include analytics to measure the success of a social media campaign that’s running to tracking the progress of a project. You might find you need to use some systems to create your marketing campaign, which will depend on what your mobile and digital marketing may become.
SEO and SEM
No matter how well written a newsletter or blog post is, it’ll be useless if the correct people can’t find it. Search engine optimization (SEO) and search engine marketing (SEM) will need to be used to get traffic to your website, and a greater understanding of these will mean you can better carry out your marketing strategy.
For instance, Google’s algorithm is being upgraded all the time, so it’s never been more important to use specific and relevant keywords. You’ll need to keep up to date with the most recent updates and what affects search rankings. It means you will have to think about these algorithms when looking at your content creation and distribution strategies when trying to engage with your customers.
These widely available tools provide the information that’s needed to understand your customers and use the correct messages when targeting them. Data analytics is about using software and techniques to both collect and process data from online interactions with your target customers, and these interactions may include search queries, what content they’ve looked at, and online transactions.
However, your data will be useless if you don’t know how to analyze it so you can examine your customers and create a marketing strategy to boost business. You can find out more here about what you need to learn about data analysis and other aspects of digital marketing.
To be a good marketer, you need to appreciate that people love stories. You need to be able to identify and then create a good narrative, that conflict is the center point of a good story, and people want to place themselves in these stories.
What you need to do for modern marketing is to create an emotionally captivating story and use brand-driven storytelling. You need to capture the attention of your customers in a world where they may be used to tuning out most items. Storytelling will help you to sell more and make more.
You should also enjoy teaching: you should like sharing what you know and what you’ve experienced. This can be through different channels such as workshops, blog posts, mentorships, podcasts, or even within a classroom. Teaching is essentially about successfully communicating an idea to a person, which is the same as marketing.
Marketing is about being able to examine your customer, market, product, and organization. You have to look for information so you can do it well with surveys, interviews, benchmarks, profiles, analytics, and other items. Those who can find and collect this data, as well as analyze it and understand it, will succeed.
Depending on your roster, your assignments can vary from month to month. At one point you may be working with a finance client, for example, while you’ll need to transfer to a travel one the next month. Or you may be required to help out another colleague with a client with whom you haven’t worked previously.
You could find yourself working on content writing, SEO, and pay-per-clicks all at once, for instance. There may be times when you’ll need to do something extra, so you should be prepared for these circumstances.
Know what’s happening and what’s gone wrong
If, for example, your bounce rate goes up a lot or your traffic drops suddenly, then it’s crucial for you to know how to find the potential causes. There could be logical explanations for these results, so you may not need to be alarmed: you just need to know where to look and how to get those details, so you can understand what’s happening and then begin to resolve it.
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2014 The Global Indian New Network (TGINN)