According to a recent study by the consultancy giant KPMG, there has been a digital revolution in India in the past few years, driven by increased smartphone usage, low data costs, increased bandwidth, and improved data pixel rates. It has also been fuelled by a growth in the middle classes, with an urban young population who have an increasing disposable income at their disposal.
And with the growth of smartphone users, has come a similar increase in online gaming. No country saw a similar increase in app store downloads between 2016 and 2018 (+165%), whilst the profile of Indian online gamblers have also changed. Once almost exclusively the preserve of young males, an increasing number of online gamers are now female, whilst one in three of them are now aged 35 or above. 50% of smartphone owners now use them to play mobile games, with the amount of time spent playing such games 6.92 hours a week.
But what are the most popular games that people are playing in 2020?
According to the latest surveys, there are three general categories of games that tend to attract the most downloads.
The first is casino games, many of which can also be played in online casinos as illustrated in casinobest.in , which outlines the top casinos in India and the games that they offer. The most popular tend to be variations of poker and Teen Patti which have mass-market appeal, whilst Coin Master, a spinning game, which offers players the chance to build villages with successful spins, has also carved out a strong niche for itself.
The second broad category is fast-paced action games, often online mobile versions of console and PC games. These include Gamage Free Fire Rampage, the current number one, a survival shooter game, and the second favorite Mad Miramar, a battleground game. It is also no surprise to see the perennial favorite Call of Duty on the list. The fourth action game to make the top ten is Mobile Legends: Bang Bang, which features superheroes, and has become one of the most popular in the whole of Asia.
The third type of online game which is also popular amongst Indian audiences is strategy type games. The most popular currently is Clash of Clans where players are transported to a fantasy world where they have to perform certain tasks.
The Indian market is dominated by free to download games, although players have to accept online ads as the “price” of admission. However, there is now an increasing trend is the number of freemium games that are now available. These are free to download and play, but some game items need to be purchased with real money. This gives them an element of competitive edge, whilst ensuring, at the same time, that game developers make money from them. Statistics suggest that up to 28% of Indian gamers are prepared to pay money to access additional elements of a game.
Nor is the market showing any signs of slowing down soon. That same KPMG report predicts a 32% compound growth in the market year on year for the next three years, and whilst the Covid-19 outbreak may cause a short-term blip in terms of people’s disposable income, the future for mobile gaming in India remains extremely bright.
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