A one-of-its-kind collection featuring distinctive facets that is sure to spark joy and festivity in the new normal
INDIA: Celebrating women’s individuality and strength at its core, Raga by Titan announces the launch of ‘Moments of Joy’, a collection comprising of contemporary timepieces with unique design elements to instill little moments of joy in peoples’ lives with a consumer campaign. The new line of watches comprise of 14 exquisitely designed watches featuring exclusively designed Swarovski Crystals in fluid shapes and pastel tones making it a stylish watch accessory for this festive season.
‘Moments of Joy’ is a modern take on the signature style of the brand. The new collection comprises of one of its kind unique stunning timepieces that let the consumer interact with them. Every timepiece flaunts unique playful elements like floating crystals, rotating discs, and swiveling butterfly crystals curating an element of joy for the consumer. The collection boasts of exclusive Swarovski crystals and finishes. Some variants from the collection come along with a complimentary Swarovski studded finger ring that further enhances its festive appeal. With this collection, Titan Raga is introducing a brand new plating color, Deep Mulberry in the watch industry.
Talking about the collection launch, Ms. Kalpana Rangamani, Chief Marketing Officer, Watches & Wearables – Titan Company Limited said, “Over the years, Titan Raga has been celebrated for its striking design language and the way it connects with the woman of today through its unique aesthetic story. The inspiration behind launching this special collection is to lift consumer spirits and encourage them to celebrate small moments of joy in their daily lives. ’Moments of Joy’ is an amalgamation of beauty, elegance, and functionality with a playfulness of joyful elements to add a dash of sparkle in our consumer’s lives.”
As an extension to this launch, the brand will be running a live virtual fashion show series “Colours of Joy” on social media. It is a 9-day long consumer engagement activity on the occasion of Navratri. Consumers will be encouraged to participate in this series by adorning their favourite watch from ‘Moments of Joy’ collection and create short videos of their much-awaited festive look. Consumers will also share one favourite moment which sparkles joy in their life. The brand will go live on its social media each day with a new colour theme and consumers flaunting their new ‘Moments of Joy’ watches. Each day will also see a winner who will be titled ‘Raga Fashionista of the Day’.
Whether it is about self-gifting or gifting your loved ones, each timepiece from this collection is a beautiful watch accessory to complement traditional and modern outfits for various festivities. Priced in the range of INR 5,495/- to INR 19,995/-, this collection is available at World of Titan stores, Helios, all major department stores & online stores, authorized dealers all across India.
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2014 The Global Indian New Network (TGINN)