Launches a new collection ‘Charmed’ that compliments the attitude of the wearer
Mumbai, February 02, 2019: Mia by Tanishq, one of India’s most fashionable jewelry brands announced the launch of a new collection in its fine jewelry portfolio. With an aim to target independent women who are not afraid to wear that attitude, the new collection ‘Charmed’ offers a unique range of jewelry that resonates with a wearer’s expressions. The new collection consists of stylish charms that come under different categories which are available starting at a price of Rs. 1,600/- onwards and is are available at all Mia Stores in the country and online.
Fashion jewelry lovers will be introduced to a collection that brings out the beauty of storytelling through different charms, under categories such as Nostalgia, Spirituality, Treasures, Wanderlust, and Moments.
Speaking about the new collection, Bhavishya Kelappan, Business Head, Mia by Tanishq stated, “The young, modern Indian woman of today is one who wears her heart on her sleeve and does not shy away from it. You will find the woman of today voicing her thoughts and expressing her feelings, and Mia has decided to embrace this. With the launch of our Charms collection, we want women to experience jewelry that is more than just a statement. Each charm bears an individual meaning that brings to life the wearer’s attitude and expression, and we at Mia want to celebrate each moment with them that is worth cherishing.
Sharing his view on the new collection, Mr. Sandeep Kulhalli, Sr. VP, Retail & Marketing, Jewellery Division said, “Mia by Tanishq is a brand that has always offered the very best of fashionable fine jewelry for women, and has always complimented her as she carries herself in total confidence. There is a growing demand for fashionable fine jewelry amongst young women and we felt it important as a brand to tap this space. With the #MeInAction brand campaign that Mia prides itself for, the aim of our team is to connect with the attitude with which the modern woman of today carries herself. It is the youth of today that have the power to change the game, and we are proud to highlight this very aspect.”
With the launch of this new collection, Mia wants to embrace every moment in life, whether an experience, a memory, or a throwback that the wearer will always cherish. It could be something as simple as you loving music, or the memory of you graduating with your friends. These are usually thoughts from within, and Mia by Tanishq is here to help express those emotions. Bringing about the art of storytelling, to relive that moment and to reflect upon your life, the Charms collection is the perfect outlet that a modern woman of today needs.
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