MRF Ranks Highest in Tractor Tyre Satisfaction
SINGAPORE: 8 Oct. 2018 — Problems with tyres significantly impact overall satisfaction with tractor performance, with uneven tyre wear cited as the most frequently reported problem, according to the inaugural J.D. Power 2018 India Tractor Tyre Satisfaction Index (TTSI) Study,SM released today. Overall satisfaction with tractor tyres plunges by 114 points (on a 1,000-point scale) when owners experience any problems with the tyres, compared to when no tyre problems are experienced (738 vs. 852, respectively).
The study also finds that the Tractor Product Performance Index (PPI) score decreases by 70 points when customers report problems with their tractor tyres compared to when no tyre problems are reported (782 vs. 852, respectively). Across all the types of tyre problems reported by tractor owners, repurchase and recommendation intent for the tyre brand are the lowest (18% and 22%, respectively) when owners report problems specifically with uneven tyre wear.
“It is important for tractor OEMs and dealers to educate customers about the safe operation for appropriate jobs, load limits for tyres and a prudent selection of correctly matched implements to reduce the number of problems associated with tyres,” saidYukti Arora, Practice Lead, Agriculture and Heavy Equipment at J.D. Power. “This may not only help to bring down tyre replacement or retreading costs but may also improve the tractor’s fuel efficiency and enhance ride comfort. Additionally, informing customers about the correct tyre pressure for in-field and off-field work can augment tyre performance and reduce the incidence of premature tyre wear.”
The study also finds that satisfaction with tyres is higher when customers personally choose the original brand of tyres installed on their new tractors, compared to when customers are not involved in choosing the brand (840 vs. 831, respectively). More than one-third (38%) of tractor owners indicate that they chose the original brand of tyres for their new tractor.
The following are additional key findings of the study:
MRF ranks highest in satisfaction with a score of 848. Ceat (830) ranks second and Goodyear (828) ranks third among the five brands included in the study.
The inaugural 2018 India Tractor Tyre Satisfaction Index Study is based on responses from 3,768 tractor owners across 14 states. The study was fielded from January 2018 to May 2018 and includes owners who purchased a new tractor between January 2016 and May 2017 from an authorized dealership.
The study examines satisfaction with the tractor tyre performance among owners of 12- to 24-month-old tractors. Overall tyre satisfaction is measured across four factors (listed in order of importance): durability; ride quality; appearance; and traction and handling. Tractor owners’ overall satisfaction with their tractor tyres stands at 834 (on a 1,000-point scale). Among the four factors, satisfaction is highest in traction and handling (842) and lowest in durability (825).
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