With ~40 hotels in the region, hotel chain plans to double number of rooms by EOY 2017
Pune: Treebo Hotels, India’s largest budget hotel chain, recently announced launch of 15 new properties in Maharashtra, taking the total number of hotels in the region to 40. For Treebo, the Maharashtra cluster is spread across the regions of Mumbai, Pune and neighboring cities like Nashik, Kohlapur and Mahabaleshwar.Following the strategic expansion plan to cater to the rising demand from the region, the addition of new properties has made the Maharashtra cluster the second largest after the home cluster for the hotel chain-Bangalore.
Speaking about the recent developments, Punit Garg, Head of Business Development and Stay Experience, Treebo Hotels said, “In the last 18 months, our hotel partners in the Maharashtra cluster have realized as high as 40% business growth, while the average continues to be over a healthy 15%. It’s a key market for Treebo as Mumbai and Pune attract significant business travelers from across the country. We are optimistic about the emerging micro-markets in the outer periphery of cities like Airoli and Navi Mumbai in Mumbai and Hinjewadi, Chinchwad and even Kharadi around Pune. To capture higher market share in the region, we look at doubling our room inventory by the end of 2017 in the highly price sensitive and competitive budget segment.”
He further added, “We will continue to work closely with our hotel partners to create value for them and our guests across our 300+ properties.Our partners in the region have seen healthy Y-o-Y growth of about 5% points in RevPAR (Revenue per available room) on the back of Treebo’sstrong direct and corporate sales. It’s a continuous endeavor to maintain our position as India’s top-rated hotel chain in the country by offering high-quality guest experience at our properties.”
Treebo’s properties are located across the cities, equally covering the centrally-located destinations and outer skirts which are frequented by both business as well as leisure travelers. Some of the key properties include Treebo Metropolis, Treebo Suresh Plaza, Treebo Residency, Treebo Olive Inn, Treebo Iris Suites, Treebo JESVI, Treebo Bel Air, TreeboAnam International and Treebo Olive.
Treebo works on a franchise model with carefully selected, existing, standalone hotels and prescribes the quality standards the hotel operators need to adhere to and helps them meet these standards through staff training, bulk contracts with vendors, and technology implementation.Treebo hotels are priced at an average of Rs 1000-3000 per room night, and even at such low-price points, amenities such as clean & fresh linen and ambience, free wi-fi, complimentary breakfast, beverages, branded toiletries, TV with DTH or cable connection, air conditioning, among others are included in the room rate.
Earlier this year, Treebo launched its biggest marketing campaign and appointed Irrfan Khan as its brand endorser. The hotel chain intends to sustain the brand campaign in select cities to generate value for its hotel partners across the country in over 50+ cities.Treebo and its properties have been recognized for quality service and hotel standards. In the last 2 years, Treebo Hotels has won 41 prestigious Industry and media Awards including Lonely Planet Travel and Lifestyle Leadership Awards in the category “Best Budget Hotel” and TripAdvisor’s Certificate of Excellence.
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