MUMBAI: The U.S. Consulate General in Mumbai is partnering with celebrity chef Rakhee Vaswani of Palate Culinary Academy to promote awareness of U.S. food products available in India through their #TasteOfAmerica Baking Series. The aim of this virtual series is to share recipes and ideas for using U.S. baking ingredients through cooking demonstration videos and posts on social media. U.S. Consulate General Mumbai is excited to bring authentic U.S. cooking to the Indian public, sharing the quality, variety, value, and versatility of U.S. food products. This campaign demonstrates the ready availability of U.S. foods in the Indian market through various retail outlets online and offline.
U.S. Consul General David J. Ranz, an enthusiastic supporter of “food diplomacy,” who also participated in this campaign, expressed “I can’t think of a more innovative way to connect with the Indian public than this series. Not only do I get to share delicious U.S. recipes using quality U.S. ingredients, but I also get the opportunity to discuss their cultural significance and demonstrate how food both shapes and is one of the best expressions of our country’s history.”
Celebrity Chef Ms. Rakhee Vaswani, Palate Culinary Academy, said “For me, #TasteOfAmerica Virtual Baking Series is fulfilling to work with and as a chef, it offers me a variety of fresh and quality products that allow me to traverse and push me and motivates me to keep going.”
The #TasteOfAmerica Baking Series launched on July 28, 2020, and will continue until September 16, 2020, with new creative recipes and life hack videos to be released every week on the social media accounts of the U.S. Consulate General Mumbai, Taste of America, and Chef Rakhee Vaswani, under the hashtag #ToABakingSeries. To learn more about #TasteOfAmerica’s activities and campaign, follow them at @TasteOfAmericaIN on Instagram. #TasteOfAmerica is a U.S. Government multi-media campaign, sponsored by the U.S. Department of Agriculture (USDA), aimed at promoting U.S. food and beverage products in India through promotional activities, food expos, and technical seminars to a growing audience of Indian consumers interested in international foods, cuisines, and culinary trends.
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2014 The Global Indian New Network (TGINN)