Under Armour introduces the ultimate running shoe to help runners
conquer the extra mile
INDIA: Under Armour, the global performance wear brand, has launched UA HOVR Machina, the newest addition to the range of high-performance running shoes. The shoe performs as a fully functional coaching shoe. It features real-time form coaching which trains every stride with the support from Under Armour’s MapMyRun app.
Often, runners are forced to choose a high cushion running shoe for
longer distance races, or a lightweight racing shoe for faster running. Under
Armour sought to solve this problem and find the perfect balance, so you don’t
have to sacrifice either. The UA HOVR Machina mixes the speed of a racing shoe
with the comfort of a long-distance trainer. Combine that with real-time Form
Coaching and you’re equipped with the tools you need to reach your goals in
UA HOVR Machina comes digitally
connected, allowing runners not only to track and analyze their runs, but also
to gain unprecedented insight into their running form. Under Armour is taking
connected running to the next level with the introduction of real-time Form
Coaching. This personalized feature helps every runner ensure that their form
doesn’t break down in the middle of a run by providing real-time, personalized
guidance, helping runners better manage their risk of injury and improve their
Runners can also measure their foot strike angle and ground
contact time, offered in a post-run analysis, to give them deeper insights into
their form, especially useful on longer runs where the form may tend to break
down due to fatigue. All of these features are available with a seamless,
easy-to-use connection to MapMyRun, part of the world’s largest digital health
and fitness community of 270 million users, all working to make the sport and
By making sure every detail serves a purpose, Under Armour
found ways to keep the UA HOVR Machina light and responsive. What gives the UA
HOVR Machina its fast-feeling speed is its propulsion plate, designed to keep
the pace quick no matter what distance. The 2-pronged carbon-filled Pebax®
spring plate helps runners get up on their toes to keep their turnover quick
and their transition snappy.
Cushioning is known to improve running energy, a factor
that can make a difference of several minutes when it comes to marathon racing.
That’s why the UA HOVR Machina features a new uncaged UA HOVR midsole—all the
benefits of soft HOVR cushioning, without any extra weight. UA developed a
precise geometry that doesn’t require as much cage surrounding the UA HOVR
midsole. The cage supports UA HOVR underneath the midsole, while the sides are
now uncaged, saving weight while still providing responsive cushion. With the
same durability and fit as the trusted UA HOVR Infinite and about 20% more UA
HOVR cushioning, the new UA HOVR Machina provides more energy return to help
make the last mile be your fastest.
The Machina is available starting at Rs. 14,999 at the Under Armour stores in New Delhi, Gurgaon, Noida, Bangalore, Chennai, Pune, Surat and Guwahati.
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2014 The Global Indian New Network (TGINN)