Observes an uptick in demand for travel in the defense community
INDIA: udChalo, a consumer tech company that exclusively caters to the armed forces of India, forays into offering a curated and customized collection of travel and tourism packages for its audience. Observing an uptick in demand for travel and tourism amidst defense personnel and veterans in the post-Covid era, this decision came as a part of a strategic expansion plan for the startup. Living up to the brand ethos of making lives simpler for the armed forces, this vertical launch comes in right when the defense fraternity of India is looking forward to traveling, post two years of restrictions.
A recent on-ground survey of jawans undertaken by udChalo suggests, that more than 40% of army personnel are looking forward to traveling in 2022 during their holidays. Since the pandemic is officially over, and the restrictions on travel norms have been relaxed, jawans are looking forward to planning their travels with their family and dependents. A large proportion of these participants would choose holy pilgrimage destinations like Shirdi and Vaishnodevi for soul-soothing purposes. While the rest are keen on traveling to destinations with scenic beauty and serendipity like Kerala, Andaman & Nicobar Islands, Rajasthan, and Himachal.
Keeping these changing demands in mind, udChalo now brings a curated collection of travel packages to its user base. Travelers can now book from these handpicked travel destinations of their choice at the best-discounted prices for this consumer segment.
Talking about the expansion plan of his business, Ravi Kumar – Founder & CEO of udChalo said,
“This pandemic has been a challenging and stressful time for every individual. Just as families plan to return to their travel routines, our defense personnel also return to seeking solace and well-deserved recreational breaks. Living up to our motto of ‘service for services’, these special packages are pocket friendly, specifically designed to meet the unique requirements of our jawans offering comfort and convenience as the key parameter while they are on a vacation. We are optimistic about the acceptance of udChalo’s new offering which will contribute to this changing mindset in our segment and assist us in our further expansion plans.”
Recently udChalo forayed into the real estate business. With udChalo, now Indian defense personnel can purchase real estate through udChalo at a minimum 10 % discount from the actual market price.
