Pune: After months of anticipation among fashion lovers and enthusiasts, Vajor.com, the women’s fashion and lifestyle brand, known for its “free-spirited” outlook, takes a big plunge and opens its first ever store at The Pavillion, Model Colony, Pune. Blurring the lines between online and offline, Vajor stores meet nature with a next-gen omni channel experience. Bringing in user-friendly and cutting-edge technology into its stores, Vajor’s retail ventures are going to be a definite sought after affair.
Spread across more than 1800 sq. ft, the store welcomed customers to a whole new experience. The event was packed with influencers, esteemed community members, bloggers, renowned media professionals and many loyal customers. As a token of Vajor’s appreciation for people’s presence at the store launch, and since Vajor strongly believes in a greener and cleaner planet, we gave out planters to the attendees for them to nurture and see it grow, the same way they have nurtured and seen Vajor grow…
The brand’s always been clear about its’ goals & is finally bringing the Vajor Story to the Stores. Fashion is no longer a simple commodity & hence, Vajor is reaching out to its consumers by providing a 360 degree experience. The stores are a physical render of the Vajor website, clean, fuss-free, effortless to browse, equipped with the most coveted boho fashion and lifestyle products. Talk about USP, Vajor store has a dedicated “Story” zone wherein, each month, a section is dedicated to narrate the story behind that month’s collection. Each Vajor store incorporates awww.vajor.com touch-screen where customers can actually take a virtual tour of the brand and make any and every form of transaction. One can browse products online, get the touch and feel of the merchandise in store and then order at their convenience online or offline! “The essence is that a strong online channel and a technologically sound system can work very well in tandem with a vast store network, giving customers flexibility in purchasing and after services.”
People witnessed the brand’s Clothing, Jewellery, Footwear and other Accessories at the Vajor stores. Also, bringing more personality to Vajor stores and consumer’s homes, Vajor Decor is available at each store. Vajor has introduced a whole new eclectic mix of products to be displayed at the Vajor Humane section in its store. This product range comprises of unique, meaningful, boho fashion & lifestyle products that will provide a truly satisfying shopping experience. The proceeds from the sale will go to a cause Vajor is strongly associated with. For Vajor, community plays a major role in building the brand, and so the stores will play host to a lot of activities, events, workshops wherein the community members can get involved in so much more than just shopping…
The stores are operational on all 7 days from 10AM to 8PM. As we progress with this exciting new year, 2018 will see two more Vajor store openings in Chennai and Delhi. Vajor is moving ahead with a geo expansion plan wherein, we will be looking at various channels and ensure our presence internationally in around 3-4 countries by the end of this financial year. This will be made possible through few collaborations, international marketplaces & local vendors.
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