Veet ropes in Bollywood star, Kartik Aaryan as Brand Ambassador for Veet for Men
New Delhi: Veet®, the world leader in depilatory products, is all set to create a benchmark in the male grooming segment in India with the launch of Veet Men Hair Removal Cream. The brand unveiled popular Bollywood star, Kartik Aaryan as the brand ambassador for Veet Men with the new campaign #FindYourSexy. The new product is a one-stop solution for men who aspire for a clean and smooth look for their body, without any hassle.
Commenting on the launch, Pankaj Duhan, Chief Marketing Officer, RB Health South Asia said, “Today’s modern men realize the importance of grooming and won’t shy away from going the extra mile to put their best foot forward. This is also reflected in the increasing number of men who are wanting to remove body hair for a clean & smooth look. They also want to appear more desirable and are willing to put in the effort for it.
Interestingly, basis an independent study done by
InMobi, 60% of young women in the age group of 18-24 years also prefer to be
with a man who removes body hair. With this insight we see immense potential in
the market and are excited to be entering this category and launching Veet Men
Hair Removal Cream, specially made for men who are looking to embrace the clean
and smooth look.
We are also delighted to welcome Kartik Aaryan to the Veet
family as the brand ambassador for this range. Kartik’s relatable
persona and his Youth icon status will help us connect well with our target
audience and we look forward to a great association.
Speaking about the product, Kartik Aaryan, Brand Ambassador for Veet For Men said, “Veet is a legacy brand for hair removal products and I am thrilled to be associated with the new Veet Men range of products. I myself prefer the clean and smooth look and see it fast becoming the trend. I’m excited for this new campaign- FindYoursexy that encourages men to try the new product and find what works for them
According to a latest report by ASSOCHAM, India’s
male grooming industry is set to grow at an annual growth rate of about 45%.
Interestingly, an independent survey conducted by INMOBI reflects
that not only men, but women also prefer men without body hair.The study highlights:
- 87% women think it is important for men to take
care of their grooming and appearances
- 74%
of young women (between) the age group of 18-24) agreed that Men with excessive
body hair look unattractive
- 60% of young women (between the age group of 18
to 24) prefer to be with a man who removes body hair
Reckitt Benckiser (India) Pvt Ltd
claim based on research conducted by Inmobi in August 2019 among men and women
of 25 to 44 years of age, across Delhi, Mumbai, Bangalore, Kolkata
#FindYourSexy
is a holistic, multi touchpoint campaign that will establish Veet for Men as a one
stop solution for body hair removal as part of the male grooming regime.
The Veet for
Men Hair Removal Cream just takes 5 minutes to work and gives a long-lasting
clean look with no risk of cuts or prickly stubble growing back. Two variants –
Veet Men Normal and Veet Men Sensitive are available in 25g, 50g and 100 g
packs each.
