MakeMyTrip, Goibibo, Yatra and Cleartrip are the most commonly used apps for the bookings
INDIA: Velocity MR, a leading market research and analysis company recently conducted a pan India study to understand the year-end travel plans of Indians. The national survey was conducted among a sample size of 2,100 respondents and covered prominent Indian cities including Delhi, Kolkata, Mumbai, Pune, Bangalore, Ahmedabad, Hyderabad, Jaipur and Chennai.
The study reveals that 51% of respondents prefer beach locations like Goa, Pondicherry, Gokarna, Kovalam, etc, for their year-end holiday, followed by North India locations like Kashmir, Ladakh, Shimla, etc. 25% revealed that they prefer Indigo flights for their year-end vacation. The study also showed that 60% consider weather as the key factor when planning a holiday. Velocity MR surveyed for a third year in succession to understand shifting trends in this segment.
Adds Jasal Shah, Managing Director & CEO of Velocity MR, adds, “Increase in internet and smartphone users has made it easy to make immediate travel plans. Respondents find it convenient to use sources like online portals and smartphones for bookings. MakeMyTrip, Trivago and Goibibo are the top 3 apps used by people to check and compare prices for hotel bookings. Our study also shows that card payments and UPI/Wallet transactions are the most preferred apps for payment. Apps like Google Maps, TripAdvisor and Uber, are typically used as guidance for local travelling”.
He further adds, “It is interesting to know that the majority prefer to travel along with their friends/family or partner/spouse irrespective of travelling within or outside India. Travelling solo is least preferred for the year-end holiday. Overall safety, food, weather and budget are the key factors considered when planning a holiday.”
Highlights of the Study
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2014 The Global Indian New Network (TGINN)