Medford, N.J.: Lauralee Dobbins today announced the launch of Write Touch Public Relations, a hospitality-focused public relations firm based in Suburban Philadelphia.
“Every industry expert agrees that with solid and continuously improving fundamentals, it is a great time to be in the hotel business,” said Dobbins. “It also is a good time to be in the hotel PR business because smart hoteliers recognize the value of a solid public relations strategy to capitalize on these robust market conditions. In forming Write Touch PR, I look forward to helping a select handful of hospitality industry firms achieve their performance goals.”
Previously a senior vice president with Daly Gray, Inc. of Herndon, Va., Dobbins brings decades of public relations experience to the table. She began her hospitality public relations career in Atlantic City’s nascent casino industry. Since then, she’s provided public relations support to special events, not-for-profit organizations as well as hospitality industry clients.
“There is an insatiable appetite for travel-related content and feeding that beast requires a communications team with recipes that are both innovative and time-tested,” Dobbins added. “Write Touch offers both a foundation in proven methods and strategies as well as creative tactics that get attention.”
Write Touch Public Relations’ clients to date are:
New Castle Hotels & Resorts, Shelton, Conn.
The Algonquin Resort, New Brunswick, Canada
Westin Jekyll Island, Jekyll Island, Ga.
Westin Portland Harborview, Portland, Maine
Historic Hotels of America™, Washington, D.C.
Write Touch Public Relations services include both consumer and hospitality trade communications. Dobbins is a member of the Public Relations Society of America (PRSA) and the Society of American Travel Writers (SATW).
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