Pune: VLCC, the premier global beauty and wellness brand, today unveiled the ‘Milano Glam Look’ for the upcoming festive season in Pune. The look has been specially designed for the young, smart and beautiful Indian women of today, by Ms. Caterina Chiari, a renowned international makeup artist from Italy. It is in line with the latest makeup trends and also takes into consideration the specific nuances like skin tone as well as fashion trends for the festive season that is round the corner.
Caterina visited the VLCC centers in Pune and exclusively demonstrated the latest ‘Milano Glam Look’ for the upcoming festive season to VLCC customers. Caterina also shared beauty and makeup tips along with the easy Do-It-Yourself tips that will help the Indian women to look gorgeous in every occasion this festival season and also be in sync with the global make up trends. Caterina also shared that the international makeup trend for the season is to be simple and smart, yet very trendy. These include bold lips, winged eyeliner with heavy and downturned lashes, defined brows and mesmerizing, smokey eyes. She also mentioned that the earthy colors and tones of bronze will be the preferred colors this festive season.
Speaking on the event, Mr. Ashutosh Bhardwaj, Chief Business Officer- Wellness Services, VLCC said “VLCC has been instrumental in transforming lives and enabling women to look and feel beautiful. We believe that right makeup can play an integral role in enhancing a woman’s personality and ensuring she feels more confident. Over the past 2 months, we have successfully organized the VLCC Makeup Festival across cities in India aimed at educating our customers on how makeup can be used to define looks and help accentuate natural beauty. The festival received a tremendous response from customers across age groups and across cities. We are excited to roll out the first-of-its-kind ‘Milano Glam Look’ for the Indian women, ahead of the festive season. We are confident that this will be a huge hit amongst the women in Pune as they get ready for the hectic festive season with a lot of socializing with friends and family.
We are confident that this look will be a huge hit amongst our customers in Pune and will ensure that they look stunning.”
Catrina is a Graduate in Scene Make Up and Wigs, from the Academy Teatro alla Scala in Milan. She works as a makeup artist for multiple projects like film shoots, wedding and special events. Catrina also gives private lessons on makeup theory and techniques, self makeup and cosmetology. In the past, Catrina has attended the Milan Film Festival for the screening of “Buono per gli occhi”, as a part of the crew, where she was the makeup artist of all well-known Italian actors as protagonists. She has also partnered with Miss Bordeaux 2014 as a makeup artist. She also was the only makeup artist and hairstylist of the advertising by Deveyes Group, directed by Yassen Genadiev.
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2014 The Global Indian New Network (TGINN)