Vodafone today announced its partnership with Asus to offer a fully loaded value proposition for customers who purchase the newly launched Asus ZenFone Max Pro (M1) smartphones. The handset will exclusively be available on Flipkart, with significant differentiators that give Vodafone postpaid and prepaid customers a host of value adds.
This partnership aims to make smartphones more affordable by not only offering these high-performance phones at great prices, but also supporting their monthly spends by providing additional large volumes of free data and non telco add on.
Vodafone is offering its pre-paid customers 120 GB Free Additional Data at 10 GB / month for a year with the purchase of Asus ZenFone Max Pro (M1). Any prepaid customer opting for Rs. 199 plan and above will be eligible for the offer. Vodafone’s postpaid customers who have subscribed to RED Rs. 399 plan and above can also enjoy the added data benefit of 10 GB per month upon buying Asus ZenFone Max Pro (M1). Additionally Vodafone’s RED postpaid customers are also eligible for Free Red Shield Device Security Solution for a period of two years.
Considering the lifestyle and indulgence patterns of the core audience for this partnership, the Youth segment, Vodafone is also exclusively offering its youth
consumers attractive ‘non-telco’ benefits ranging from restaurant & cafe discounts, e-comm shopping offers, local travel offers, movies and content deals etc. These are weekly benefits on the most preferred youth brands available via the My Vodafone App every Wednesday, Thursday & Friday.
Avneesh Khosla, Associate Director, Vodafone India, said, “We at Vodafone are committed to providing our consumer relevant offerings. We understand that these consumers aspire for high performance smartphones but often hit the affordability barrier. With this partnership, we aim break to this barrier by offering them an affordable high tech handset with huge volumes of free data & weekly offers for their non telco indulgences, making this a fully loaded smartphone package that’s easy on the pocket.”
Commenting on the partnership ASUS CEO Jerry Shen said, “India is an important market and we are pleased to partner with Vodafone as it gives us another opportunity to deliver a superior, consistent and differentiated customer experience. Furthermore, we are glad to have partners like Vodafone and Flipkart strengthening our vision of making smartphone technology affordable and accessible to everyone in the country.”
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