Satish Sharma, President-Asia Pacific, Middle East & Africa (APMEA), Apollo Tyres Ltd at the official launch of Vredestein Tyres in India
These Tyres designed by Giugiaro and Frascoli Design are for high-end cars and the super biking segment
MUMBAI: Strengthening its product offering further in the Indian market, leading tyre maker, Apollo Tyres Ltd, launched the premium European brand, Vredestein in India. The Vredestein brand of tyres will be manufactured at the state-of-the-art facilities in India and will cater to the premium and luxury segment in passenger cars, while the two-wheeler tyres from the brand would cater to the growing super biking segment in India.
Vredestein brand, known for its designer and high-quality tyres, is entering India with tyres sizes of 15” to 20” in the passenger vehicle segment. While Vredestein Ultrac Vorti would cater to the premium luxury sedans like Mercedes, BMW, Audi, Land Rover, and Volvo, Vredestein Ultrac would cater to the premium hatchback and sedans like Honda City, Maruti Suzuki Ciaz, and Baleno. The two-wheeler tyres from Vredestein, Centauro NS, and ST, will cater to the entire sport touring and super sports range of motorcycles like BMW, Ducati, Aprilia, Triumph, Kawasaki, Suzuki, Honda, and Yamaha.
Commenting on the launch of the Vredestein brand in India, Neeraj Kanwar, Vice Chairman, and Managing Director, Apollo Tyres Ltd said,
“India has been witnessing high growth in the premium and luxury segment of cars, and also in the super biking segment. This has prompted us to introduce this 100+ years old brand, Vredestein for Indian customers. Vredestein is synonymous with premium styling and ultra-high performance, which are the two most important factors considered by owners of luxury cars and superbikes. I am confident that, with Vredestein, a domestic international brand, we will become the dominant player in the luxury segment in India.”
The passenger vehicle range from Vredestein carries a signature touch of renowned automobile designer, Giorgetto Giugiaro, while the two-wheeler range has been designed by the famous Italian design house, Frascoli Design. The tyres being introduced in the Indian market have been tested across major tracks in Europe and India and have also achieved podium positions in various automotive magazine tests in Europe and the US.
Speaking at the launch, Satish Sharma, President, Asia Pacific, Middle East and Africa (APMEA), Apollo Tyres Ltd said,
“The introduction of the Vredestein brand will definitely strengthen our offerings in the passenger vehicle and two-wheeler segments in India. The import restrictions on tyres imposed by the Indian Govt recently had made a strong business case for us to bring in the Vredestein brand of tyres into India for high-end cars and motorcycles. Our R&D Teams have customized these tyres to provide the best safety and driving experience for the Indian conditions.”
Apollo Tyres will use its existing network of business partners, especially premium tier I counters, to sell the Vredestein brand of tyres. Going forward, the company may consider setting up specialist counters for the Vredestein brand. As a new entrant into India, Vredestein has a distinct advantage of access to the trained and robust sales and service network of Apollo Tyres across the country.
Vredestein has been operating in the replacement market primarily in Europe and the US markets. Recently, the company started supplying Vredestein tyres to European OEs like
Audi, VW, SEAT, and Ford. Similarly in India, Apollo Tyres would be selling the Vredestein brand of tyres in the replacement market initially; having said that, the company would leverage its association with global OEMs to have Vredestein ultra high-performance tyres as OE fitment.
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