Whitebridge Hospitality is pleased to issue its latest research in the form of a quick overview of Barcelona’s hotel sector, based on a recent highest-and-best-use study undertaken in the city. Hotel Performance Trends: Generally speaking, the growth in supply has been matched by growth in demand since 1990 and occupancy has been relatively stable over the period. Indeed since 2010, room occupancy has barely fluctuated from an average of circa 77% per annum. Although increased supply is being absorbed successfully and occupancies are stable, the effects of such dramatic increases in supply are being felt in terms of ADR, which has only increased in small increments. Graph below shows the variance between different hotel grades in terms of occupancy and ADR in 2013 and 2014.
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