In recent years, the percentage of online shopping has increased to a remarkable ratio. E-commerce sites are providing facilities to digital users to buy whatever they want, at whatever price by sitting at home. A successful business plan in the form of e-commerce sites is making shopping simple and quick for businesses around the globe. The success in e-commerce sites is directly proportional to the measures that can help e-commerce businesses run smoothly without any security as well as customer experience.
E-commerce sites face challenges with respect to the security of online users, their identity, personal and financial information, parcel delivery system as well as online customer experience. While balancing user experience in e-commerce sites, businesses often overlook the security of users and during checkout, hefty processes of entering all the data and improper addresses given by users are a big challenge for e-commerce businesses.
Significance of Address Verification
To keep business efficiency intact along with security, e-commerce sites need to evaluate the methods to increase the business revenue and percentage of happy customers. However, it takes time to keep an e-commerce site up and run it with full capacity. For this, each aspect needs to be designed with thoughtful strategies. Address verification is a method that can provide a frictionless e-commerce user experience.
Address verification is one of the most important aspects that can help e-commerce sites increase the interface efficiency as well as a secure parcel delivery program. Online users often make mistakes while entering the address during the checkout process. These mistakes correspond to either spelling problems, or a location that is explicitly not available on the map, for example, some streets in abandoned areas and regions that do not exist. The e-commerce sites that lack address verification systems, afterward face problems while finding the residence of customers that do not belong to a specific location on the map.
Hence, it is a time-consuming process for the parcel delivery person to find out the right house or place. The address verification system integrated into the e-commerce site business and technology helps automatically complete the full address based on the longitude and latitude details on geolocation. The address verification API automatically searches for the address that is partially entered by the user and makes sure that the user-entered address exists on the map. Moreover, this API helps extract the address even with a partial match with the user-entered address. The user-entered address is segmented and each segment is authenticated to make sure that the address is correct.
Cons of Manual Address Verification Services:
Manual address entry is prone to human errors in which users can get frustrated while not getting an appropriate address hint in between the process and click on the payment process without proofreading the entered address. Therefore, with real-time address verification, the system can validate the address to deter the risks of problems that sites face at the time of parcel delivery. For further demonstration, the importance of address verification is leading various e-commerce sites with its power of auto-completing the address entered by the user.
Keeping in mind both perspectives of security and user experience, the address verification system fits best for the e-commerce site. It eliminates the overhead of frustrating customers at the time of checkout when it comes to entering the address field. The address verification system automatically predicts the next address segment that is according to precise latitude and longitude values on the geolocation. Hence, it streamlines the checkout process for customers and therefore reduces the process abandonment rate.
Image Source: Photo by Markus Winkler on Unsplash
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