~ Share Pass becomes an instant hit; fixed flat rates and convenience appeals to Ola Share customers ~
December 7, 2016: Ola, India’s most popular mobile app for transportation, today announced that its newly launched Share Pass has already pre-sold over 5 million Ola Share rides in less than 60 days. The positive response to Share Pass is a vote of confidence from Ola customers in the convenience, predictability and cost-savings that Ola offers.
Share Pass, a subscription product, allows customers to take Ola Share rides at a flat fixed price. Inspired to solve specific challenges in India, Ola has taken an innovative approach towards simplifying its Ola Share users’ commute, delivering affordability, predictability and ‘no peak pricing’ benefits to Ola Share users. Available in three variants of 10, 20 and 40 rides; customers can hail an Ola Share and pay the same price for every ride. After running a successful launch in Bengaluru, Hyderabad and Chennai, Share Pass is now live in a total of 7 cities including Delhi NCR, Kolkata, Mumbai and Pune.
Millions of Indian commuters rely on public transport, including buses, local trains and metros for their daily travel. In India, the concept of a ‘pass’ for regular commuters, such as a monthly bus pass or Mumbai-local pass, is part of daily life in India. Ola, a new-age internet company, is now proud to bring this customary offering to its users. Today, with Ola Share being one of the most popular daily commute offerings from Ola, customers can have an efficient and reliable experience using Share Pass.
Raghuvesh Sarup, CMO and Head of Categories at Ola, said, “At Ola, we believe that shared mobility has the potential to solve major transportation issues in India, including congestion and pollution. Ola Share makes AC cab rides pocket-friendly and eco-friendly. Inspired by the customary Indian option of a ‘monthly pass’ for regular commuters, Share Pass is a first-of-its-kind product which offers fixed fares per ride, and a predictable and consistent fare for regular Ola Share users. Additionally, it will help Ola address the growing customer demand for Share rides.” He further added, “Share Pass is a major step ahead for shared mobility in India, and we predict this category will be as large as the industry is today, in the next 18 months.”
The unprecedented success of India’s largest shared transportation platform, Ola Share, has been driven by innovative technology that benefits both customers and driver-partners. Ola’s best-in-class ‘user matching algorithm’ ensures that commuters sharing a ride are travelling in the same direction, so that Ola Share users are efficiently picked up and dropped off with their co-passengers. With the added benefit of Share Pass, Ola Share becomes the most consistent, convenient and affordable shared mobility offering in India. A large majority of Ola Share users have already bought a Share Pass, with a high renewal rate for the monthly Pass.
Ola Share has been steadily gaining acceptance and the number of people opting for shared rides on the Ola platform is on the rise. Over the last 8-10 months, Ola Share been able to save upwards of 5 million kilograms of carbon emissions along with over 2 million litres of fuel as more and more people shared cabs. A recent Ola campaign called #DoYourShare; accounted for savings of over 1200 tonnes of carbon emissions in just three metros – Delhi, Mumbai and Bengaluru.
How does Ola Share Pass work?
You can find ‘Share Pass’ under the menu options of your Ola app. Depending on your usage, you can choose from 3 variants of the Pass – 10, 20 or 40 rides. You can pay for the Share Pass using Ola Money/ Net banking / Debit or credit cards. Once purchased, a flat fare will automatically apply every time you take a share ride.
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