– Designers from different sectors gather to celebrate World Design Day
Pune, April 27, 2019: Many products we use in our day-to-day lives are designed for men. Be it a wide screen mobile phone that never fits in most women’s hand and jeans pocket or our cars that are crash-tested on male dummies. Even a baby delivery bed in hospitals takes care of the needs of the doctor carrying out the delivery than the pregnant woman.
Pushkar Ingale, Design Director and Founder of Cohesive Labs put forth many such examples where the product designs seem to be male centric and stressed that the designers should pay more attention to women as co-users.
He was speaking at the World Design Day event organised today by the Pune Alumni chapter of IDC (Industrial Design Centre, IIT Bombay). The event also celebrated 50 years of IDC. IDC Alumni’s Nachiket Thakur, Yogesh Dandekar, Marion Zhunja, Rugved Deshpande and others were present among the dignitaries. As a part of the event, Ulka Nadkarni, wife of Prof. Sudhakar Nadkarni, Founder of IDC was felicitated with a special honour from IDC students for her constant support to Prof. Nadkarni.
The event was held at Bhandarkar Oriental Research Institute (BORI) where designers from different work fields gathered together to learn from each other. ADI (Association of Designers of India) and IIT Bombay Alumni Association- Pune Chapter supported the programme.The central theme of the event was ‘Women in Design & Design for Women’.
Pushkar Ingale talked about ‘Healthcare innovations for women’, Charuta Palsodkar, GM- ERC, Tata Motors spoke about ‘Women in defence mobility’, while Rashmi Ranade, Founder, Studio Coppre spoke on ‘Copper craft revival project’. IDC allumi’s working in different sectors like Aparna Surve, Rupa Agarwal, Vandana Balwally, Vasundhara Agrawal, Shailaja Bhagwat and Parul Pradhan Sharma also shared their views in the field of their expertise.
Ingale said that women users are often ‘missed out’ in product design and most of the products in market that are for women are just ‘Pink in colour and Shrinked in size’. He also gave few examples of products designed by his team like a mother centric kangaroo mother care Bag to take care of pre-term babies, an innovative dummy uterus and a model of pregnant stomach that does not exactly look like female reproductive system and can be comfortably used to teach a large group of nurses and healthcare workers in India.
Palsodkar expressed that it is wrongly considered that women can work only in designing women related products or fashion. She said, ‘‘I worked as a designer for big commercial trucks and also the mine protective vehicles used by Indian Army. It is the feeling of immense pride to be able to break the pre-set notion about women designers.’’
Ranade unfolded her journey to nurturing and reviving the craft of making copper utensils and bringing copper artisans on the global art map. She said, ‘‘We work with around 330 artisans from different states of India. Craft traditions are huge repositories of indigenous knowledge. Wetrained our artisans as required for giving a contemporary look to copper articles. These articles are appreciated by customers across the world.’’
Your email address will not be published. Required fields are marked *
Save my name, email, and website in this browser for the next time I comment.
Sign me up for the newsletter!
Notify me of follow-up comments by email.
Notify me of new posts by email.
2014 The Global Indian New Network (TGINN)