Beijing: On December 17, SECOO, the high-end service platform, announced to have received the official authorization of the world class tailor-made men’s clothing brand “KITON”, and SECOO began to play an important role as partner of KITON in China. The cooperation between the two parties is expected to be diversified and deep rather than focused on e-commerce only. Customers had been able to buy KITON products by accessing www.secoo.com during SECOO Worldwide 1217 Luxury Festival.
The name KITON represents the world class tailor-made mens suits. KITON, an Italian brand from Naples, has received, since its debut, a lot of positive comments from customers for its classical, elegant and luxurious style, as well as respect and admiration for its carefully chosen fabrics and craftsmanship.
“Although products of KITON are sold at a very high price, we can’t simply mark them as luxury products,” remarked Antonio De Matteis, CEO of KITON. “We do not craft luxury products, our concern is quality. Now, it seems that everyone is making luxury products, and the word ‘luxury’ is over mentioned, thus it seems to be an easy thing to do. It is our belief that quality is always the most important aspect, rather than whether or not a product is a luxury product. I personally disagree that a ‘luxury product’ is a fashion term. The reason why our customers choose KITON is not for showing off, but it’s a true expression of their own.”
As a high-end cross-border e-commerce leading enterprise, SECOO is now developed as a platform providing its over 9 million high-end members with one-stop services, including selling luxury products and high-end lifestyles. SECOO now has the largest online luxury shopping mall in China using www.secoo.com and using the “SECOO APP.” In addition, it maintains a number of offline cross-border customer experience stores and global membership service centers in Beijing, Shanghai, Chengdu, Hong Kong, Milan, New York and Tokyo.
KITON’s choice to cooperate with SECOO, a leading high-end O2O luxury platform and related services provider in China, showed its high appreciation to SECOO’s deep understanding of the Chinese luxury market as well as its accomplishments in supply chain and high-end service system construction.
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