World Physiotherapy Day Celebrations with Flamingo – An Aid for a New Life


Mumbai: Ascent Meditech Limited,a leading player inOrthopedic Soft Goods, Mobility, Wound-care and Healthcare products, celebrates World Physiotherapy Day on September 8, 2019, with Flamingo – An Aid for a New Life. Flamingo supports human endeavour across every life stage – be it pain or injury or recovery – providing relief and comfort. Physiotherapy, also referred to as physical therapy (PT), which is an allied health profession makes use of bio – mechanics or kinesiology, manual therapy, exercise therapy and electrotherapy, to help patients restore, maintain and increase  physical mobility, strength and function.

Flamingo offers a wide range of products that are used during Physiotherapy treatments – ranging from Traction Kits depending upon the type of injury/ region of injury: Skin/Foot Traction Kit, Leg Traction Kit,Cervical TractionPelvic Traction, Cervical Traction Head HolderGel Exercise Ball/Premium Exercise Ball (Premium Silicone Stress Ball) that helps tostrengthen the grip through hand and finger exercises. The gel exercise ball gives dexterity, mobility and fine/gross motor skills, withstanding unlimited squeezing & providing therapeutic & stress relief; Exercise Cycle thathelps to strengthen, tone arm & leg muscles as well as for co-ordination & rehabilitation purpose.

Mr. Rajiv Mistry, Founder & MD, Ascent Meditech Ltd., said, “Physiotherapy is the treatment of injury and disorders through physical methods — such as exercise, massage, manipulation and other treatments. Post-surgery, physiotherapy is an effective treatment for a plethora of conditions that can help lessen the recovery time. Hence, we, at Ascent Meditech, being a leading player in Healthcare segment have designed and launched our Flamingo range of products used during Physiotherapy to ease the discomfort caused due to any muscular tear or injury.”

Also the Flamingo range of Active Lifestyle products can be used by people across all age-groups for regular day-to-day activities, be at home or at work. Flamingo has been awarded as ‘Best Brand in Healthcare Category’ by Economic Times under the umbrella of ‘The Economic Times Best Brands 2019’

The Company has appointed Bollywood superstar Hrithik Roshan as the brand ambassador for their flagship brand ‘Flamingo’. Adhering to international certification standards for medical products, the Flamingo range of 320+ products, are accepted by consumers in 47 countries globally. The epitome of super-human fitness and dancer par excellence, Hrithik Roshan unveiled the teaser of a new consumer awareness campaign titled ‘An Aid for a New Life’ marking his brand endorsement of Flamingo Orthopedic Soft Goods, Mobility, Wound-care and Healthcare products.

The Company’s e-commerce platform makes its flagship brand Flamingo products available anytime, anywhere across the country. The Company’s e-commerce will initially focus on 125 products (available in multiple SKUs) out of the total portfolio of over 320+ products. The product mix maintained for the e-commerce platform comprises of OTC as well as RX products, with majority being OTC products. The product range is segregated into 7 categories: Comfort Range: For Back, Shoulder, Arm, Leg, Knee, Ankle, Compression Aids and Splints; Premium Range: Regular Premium, Neoprene; Lifestyle Range: For Heat Therapy, Cold Therapy, Back Rest, Cushions, Sports; Pediatric Range: For Kids; Wound-care Range: Bandages for everyday use; Mobility Range: Crutches, Walkers;Footcare Range: Heel Cushions, Medial Arch Support. Products across the 7 categories are available at a discount of 10% to the MRP. Ascent Meditech has tied up with FedEx for product fulfillment across the length and breadth of the country. There is a flat 10% discount for all purchases made on On purchase of Rs. 200 and above, consumers need not pay any Delivery Charges.


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