Integration to equip employees of RupeeBoss.com to cross sell YES BANK asset products along with their insurance and investment products
ü Industry first digital initiative to increase sourcing distribution of YES BANK asset products
ü Leverage partner distribution network through integration of mPower BOT
ü Opportunity to cross sell and leverage greater customer base
Mumbai, September 24: YES BANK, India’s fourth largest private sector bank announced its partnership with RupeeBoss.com, an online financial services company for the integration of YES mPower BOT, the Bank’s chat bot based platform. The integration will be across its multiple app and web based digital platforms to support instant loan eligibilities for several loan products of the bank to be offered to a wide range of customers.
Through this partnership, YES BANK will be able to leverage RupeeBoss.com’s wide network of agents and employees to offer the Bank’s asset products to a larger customer base by authorizing agents and employees to give the customer instantaneous information without requiring to know all details about retail asset products to significantly increase their sourcing volumes with the help of the chatbot.
The mPower BOT integration is across digital platforms and shall be available for use across platforms like the online portal RupeeBoss.com for the customers, Magic Finmart which is the android distributor app, RupeeBoss Business Associate app used by the Feet-On-Street/Agents and also the Messenger for RupeeBoss which is used by the employees of RupeeBoss. This cross platform integration will allow all the stakeholders to be able to use the mPOWER BOT according to their requirement and achieve the desired business outcomes.
Talking about this collaboration, Rajan Pental, Group President and Group Head – Branch and Retail Banking, YES BANK, said “YES BANK has always been at the forefront of digital innovation and has been constantly making efforts to further the ‘Digital India’ initiative of the Government. Our robust digital ecosystem will allow to leverage this huge cross sell opportunity for YES BANK and allow RupeeBoss to provide increased services to existing customers and acquire new customers as well.”
In the same spirit, Sanjay Thakkar, Chairman, Landmark Group said “RupeeBoss.com has always made the endeavor to simplify both consumption and distribution of lending and investment products through tech enablement, effecting customer empowerment in making an informed choice. This strategic tie-up will further help leverage existing customer relationships as well as prospective ones, in a conversational manner, in tune with changing times.
P N Shetty, CEO, RupeeBoss.com, said “With this association, RupeeBoss.com will be uniquely placed at the adoption and deployment of a model that blends in the best of online and offline channels, to serve both retail as well as SME customers alike. This marriage of convenience and assurance would make the overall customer experience all the more rich, inclusive and interactive, with much faster processing of customer enquiries enlarge.
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2014 The Global Indian New Network (TGINN)