PUNE: Amazon.in has announced the launch of a comprehensive range of interior and exterior paints in Maharashtra during the Great Indian Festival. The range features over 1,000 shades along with a range of essentials that include waterproofing products, primers, enamels, painting tools, masking tapes, and drop sheet covers for home improvement needs. To help customers visualize and compare paint shades, Amazon has also introduced a Paint Finder tool and a calculator to estimate the quantity of paint required, hence avoiding wastage.
K N Srikanth, Director, Amazon India, reaffirmed the company’s commitment to delivering exceptional customer experiences. Maharashtra is a very important market for Amazon India, with the city of Pune witnessing a 70% YoY order surge for the Home, Kitchen, and Outdoor categories during this festive season. As India’s most preferred, trusted, and loved marketplace, Amazon is excited with the remarkable response from its customers in the first few days of the month-long Amazon Great Indian Festival 2023.
Maharashtra plays a pivotal role, accounting for a double-digit share of the Home, Kitchen, and Outdoor category business. Around 50% of Amazon’s customer base in Maharashtra comes from Tier-2 and higher cities/towns. Maharashtra contributes to the highest number of new customers for Amazon’s Home, Kitchen, and Outdoor market, with Pune being one of the fastest-growing cities for home, kitchen, and outdoors.
In Maharashtra, electric scooters and bikes are available for customers in more than 20 cities, covering over 450 pin codes. Of all the orders placed in the last three months for EV two-wheelers, 25% of them were from Pune customers.
Amazon has 14 FC (Fulfilment Centers) in Maharashtra, boasting over 6 million cubic feet of storage space, along with 6 SCs (Sortation Centers) covering more than 516,000 sq. ft. of processing area. Amazon India has also created more than 100,000 seasonal job opportunities across its operations network for the Indian festive season.
Overall, Maharashtra tops the shopping charts this festive season, with Pune emerging as one of the fastest-growing cities in the Home, Kitchen, and Outdoor categories. Amazon.in’s launch of a comprehensive range of interior and exterior paints in Maharashtra during the Great Indian Festival is set to provide customers with a wide selection of 1,000 color shades of interior and exterior paints delivered with convenience at their doorsteps.
