AHMEDABAD: Mumbai Falcons Racing Limited (MFRL) announced the appointment of star athlete Shreyas Iyer as the official brand ambassador for the F1® Program in India. Held under an agreement granting Mumbai Falcons the rights to host an official Formula 1®-sanctioned sim racing competition, the F1® Sim Racing India Open 2026 will establish a national competitive platform for emerging talent across the country. The appointment reflects Mumbai Falcons’ approach to building a sporting culture and infrastructure that spans across sporting disciplines.

Shreyas Iyer has established himself as one of Indian cricket’s most consistent match-winners and a leader across formats. Off the field, he occupies a growing space in youth culture, with an audience that extends well beyond traditional cricket fans. His strengths and achievements represent high performance, adaptability, and a direct connection with India’s digital-native sporting generation, making him a fitting face for the Championship.

“Sport has always been about finding your edge and staying disciplined enough to act on it. When I heard what Mumbai Falcons is building in terms of a real pathway that takes young Indians from where they are today to where they could go, I didn’t need much convincing. This is the kind of initiative I would have wanted access to growing up, and I’m proud to be part of what’s coming,” said Shreyas Iyer, Brand Ambassador for the F1® Program in India led by Mumbai Falcons Racing Limited.

Speaking about the brand ambassadors’ announcement, Ameet Gadhoke, Managing Director, Mumbai Falcons Racing Limited, said, “We built Mumbai Falcons on the belief that India has world-class sporting talent; the potential, however, has been constrained by structural deficiencies. Partnering with Formula 1® to bring the F1® Sim Racing India Open 2026 to life is yet another significant initiative in that direction. Shreyas represents exactly the kind of athlete we had in mind when shaping this initiative, displaying sporting excellence and discipline paired with authentic resonance with the emerging demographic, the younger aspiring generations. The platform we’re about to launch is something India has not seen in this space before. The full scope of this initiative will be announced shortly.”

The Championship will be contested on F1® 25, the official game of the FIA Formula 1® World Championship, featuring the same circuits, competitive formats, and team liveries as the global series. Registrations will commence on 30th April, 2026, through the MFRL App, available on the Play Store and Apple App Store. Participants will be able to compete across PC, PlayStation 5, and Xbox. The online Qualifiers in the coming months will lead to city-based simulator rounds, culminating in a national final in Mumbai in November.

The upcoming initiative is its most ambitious nationwide project to date, designed to connect Indian youth to a global-format competition through a clearly defined pathway

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MUMBAI: Godrej Industries Group today announced a new purpose and brand identity, marking a defining moment in the Group’s evolution as it aligns its identity, strategy, and ambition for its next phase of growth. Rooted in the strength of a 129-year legacy and the energy of a Group just two years old in its new form, the new purpose and identity reaffirm both where the Group comes from and where it is going, bringing sharper strategic coherence across its diverse portfolio spanning consumer products, real estate, financial services, agriculture, and chemicals. The announcement was made at a media gathering at Godrej One, the Group’s headquarters in Mumbai.

At the heart of the refresh is a new Group purpose: “Crafting tomorrow since 1897.” It captures both the Group’s heritage and its ambition to build businesses that combine innovation with responsibility to create enduring value. This purpose was inspired by the Godrej Group’s Founder, Ardeshir Godrej, whose life embodied the power of always holding innovation and values together. The Group reiterated three core values—Inspire Trust, Create Delight, and Be Bold—that will continue to guide leadership and decision-making across the organization.

Pirojsha Godrej, Chairperson Designate, Godrej Industries Group, said, “Crafting tomorrow since 1897 reflects the belief that values and results must go hand in hand. As we scale, this philosophy will continue to guide how we build businesses that are both successful and responsible.”

The Group has demonstrated a strong growth track record, compounding both sales and net profits at over 20% CAGR over the past five years. It has outlined clear ambitions for the next phase of growth, including >15% annual sales growth and >20% EPS growth as a Group. It also expects each business to deliver >18% return on equity at steady state. The Group intends to expand from three (Consumer Products, Properties, and Agrovet) to five publicly listed platforms. These actions are expected to result in a combined market capitalization of ₹5,00,000 crore over the next five years.

The Group’s growth strategy is anchored in its long-standing belief that strong financial performance must go hand in hand with positive outcomes for society and the environment. In 2025, Godrej Consumer Products and Godrej Properties were both ranked number one globally in their respective categories on the Dow Jones Best-in-Class Sustainability Indices. Building on this foundation, the Group has outlined ambitions including net-zero operations (Scope 1 and 2) by 2035 and a planet-positive supply chain by 2047. The Group also aims to achieve 40% representation of women, LGBTQ+ individuals, and persons with disabilities across the Group over the next five years, a goal which has already been achieved by Godrej Properties and the Group’s corporate center. Additionally, in 2025, the Godrej Foundation, which owns 15% of the Godrej Industries Group, created a cash corpus that will enable it to increase its annual philanthropic spend by 5X over previous levels.

Alongside its new purpose, the Group unveiled a new brand identity crafted by DISCO, the Group’s in-house design team. The brand identity is designed to create a more unified and future-facing corporate brand system, introducing a new visual language, bespoke typography (GI Sans), a proprietary sonic identity, and a signature fragrance—creating a cohesive, multi-sensory expression across digital, physical, and experiential touchpoints. 

Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Industries, said, “This refreshed brand identity reflects both who we are and where we are going. It reinforces the strength of the Godrej brand while creating a more contemporary and unified expression of our ambitions for tomorrow. It enables each of our businesses to connect more powerfully to a shared purpose while remaining true to their distinct roles.”

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Omaxe’s partnership with Harmanpreet reinforces its vision to support sporting excellence and create infrastructure that enables athletes to thrive. Building on last year’s launch of The Omaxe State, conceived as an integrated destination for sport, leisure, and culture, this association signals Omaxe’s intent to translate ambition into tangible facilities and programs that nurture talent and create livelihoods. As India’s women’s cricket team writes an inspiring World Cup chapter, Omaxe stands with the nation in celebrating and supporting this momentum.

Speaking on the association, Harmanpreet Kaur said, “Being from Punjab, I have always felt a deep connection to the spirit of its people and the places that shape us. Omaxe’s presence in Punjab and its vision for creating world-class infrastructure give me great hope for communities, and especially for the young generation. Along with its remarkable work in Punjab, projects like The Omaxe State in Delhi reflect how thoughtful development can support sports and create platforms where talent can truly grow. I am proud to join Omaxe as its Brand Ambassador and to stand with a company that believes in empowering youth, strengthening communities, and building facilities that inspire dreams and turn them into achievements.”

Mohit Goel, Managing Director, Omaxe Ltd., said, “We welcome Harmanpreet to the Omaxe family with great pride. Her leadership, dedication, and ability to inspire mirror Omaxe’s commitment to purposeful development. This partnership is about creating platforms that broaden access to sport, encourage greater participation of women in athletics, and strengthen local economies. One of the landmark outcomes of this vision will be the delivery of a new international-standard cricket stadium in the national capital after more than 140 years—a milestone for the city and for Indian sport.”

Omaxe continues to deliver integrated developments that seamlessly blend lifestyle, commerce, and community experiences through landmark projects such as The Omaxe State in Dwarka, Omaxe New Chandigarh, Omaxe Chowk in Chandni Chowk, and BeTogether, a new venture focused on PPP and joint development models. Each of these initiatives reflects Omaxe’s philosophy of creating destinations that go beyond real estate to become engines of local growth and cultural engagement. While the Omaxe State redefines urban infrastructure and sports-led development, Omaxe New Chandigarh stands as a

model township promoting modern community living. Omaxe Chowk revives one of Delhi’s most iconic markets with world-class amenities, and BeTogether represents a forward-looking approach to collaboration between the public and private sectors. Collectively, these developments reinforce Omaxe’s commitment to shaping environments that drive cultural, social, and economic progress across India.

Under this association, Omaxe and Harmanpreet Kaur will collaborate on initiatives including athlete development programs, grassroots outreach, community events, and awareness campaigns to promote sports as a viable career and a source of empowerment. A key focus will be on women’s empowerment and encouraging greater participation of women in sports, inspiring young girls to pursue their ambitions with confidence. The partnership will also amplify Omaxe’s efforts to integrate sports, leisure, and livelihood opportunities within its mixed-use developments, ensuring that sporting infrastructure benefits not only elite athletes but entire communities. 

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As a face of the brand, Shreyas will be active across communication touchpoint, with a focus on engaging India’s evolving energy drink consumers. He will represent HELL ENERGY DRINK and its range of products, as well as its ongoing biggest consumer campaign in India – #WinWithHell.

With this partnership, HELL ENERGY DRINK aims to further its India presence, aligning with Shreyas Iyer’s dynamic personality, athletic excellence, and an ever-growing fan base. Known for his consistent performance, dynamic personality, and leadership on and off the field, Shreyas perfectly embodies the values that HELL ENERGY DRINK stands for — performance, confidence, and an unstoppable spirit.

Unnikannan Gangadharan, Director, HELL-ENERGY PRIVATE LIMITED, said, “We are elated to welcome Shreyas Iyer to the HELL ENERGY DRINK family. As an exceptional performer and youth icon, Shreyas resonates strongly with our brand ethos. His determination, style, and winning mindset make him an ideal face for HELL ENERGY DRINK in India, especially as we connect with consumers who are bold, ambitious, and energetic.”

Sharing his thoughts on the partnership, Shreyas Iyer said, “I am thrilled to join HELL ENERGY DRINK as the face of the brand in India. As an athlete, I understand the importance of being energised and pushing my limits and boundaries. HELL ENERGY DRINK reflects the same bold approach and driven spirit. Together, let us power India’s next wave of go-getters!”

HELL ENERGY DRINK has witnessed exponential growth in India since its launch in 2018 and has continued to build a strong presence through product innovation and global appeal. HELL ENERGY DRINK is currently available in retail and quick commerce stores across India and has recently rolled out its biggest campaign in the country – #WinWithHell, further strengthening its brand visibility.

Shreyas Iyer is exclusively represented by Rise Worldwide.

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To meet these rising expectations, more D2C brands and sellers are actively seeking fast, reliable, and cost-effective delivery solutions. While not aiming to match the ultra-fast timelines of quick-commerce platforms, D2C brands are accelerating the fulfillment of orders placed on their websites or marketplaces.

To support this growing demand for faster deliveries, logistics management platform Shipway has enhanced its services to include same-day, next-day, and hyperlocal delivery options across major metro cities, including Delhi, Mumbai, Bengaluru, and Pune.

With these new offerings, brands can now choose between standard e-commerce delivery (2–3 days) or opt for expedited same-day and next-day options. Orders placed before a morning cut-off time qualify for same-day delivery, while those placed before 5 PM are eligible for next-day delivery—both within and between cities. Since January 2025, Shipway has achieved a 94% success rate for its next-day delivery service.

By leveraging a robust multi-courier network of hyperlocal partners, Shipway is now also facilitating hyperlocal deliveries, effectively bringing physical stores closer to the customer’s doorstep.

Saurabh Kumar Choudhary, Chief Business Officer at Shipway, said: “More brands are recognizing the value of faster delivery. Customers are increasingly expecting quick fulfillment, and when brands meet these expectations, it leads to higher conversion rates and improved customer loyalty. Fast deliveries also drive impulse purchases and help reduce return-to-origin (RTO) incidents, ultimately improving operational efficiency. At Shipway, we’re committed to enabling businesses, big or small, with better, faster, and competitively priced delivery solutions.”

Shipway will continue to expand its same-day, next-day, and hyperlocal delivery services to additional locations in the coming months

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INDIA: Mahindra Logistics Limited, one of India’s largest integrated logistics solutions providers, unveils its new brand identity, marking the next step in its evolution towards innovation and sustained growth. The new identity introduces a bold and dynamic icon, symbolizing the aspiration to scale new heights and the relentless drive to rise. It captures the essence of the company’s core values and future-ready vision, emphasizing collective strength and continuous forward momentum.

As a trusted leader in integrated logistics, the new identity unifies all our business segments as we focus on delivering integrated solutions. It symbolizes our deep association with customers, focussing on building customized solutions integrating all stages of the supply chain. The icon represents the unification of diverse services and solutions, with a sharp focus on technology, sustainability, and robust operating systems.

Mahindra Logistics enables its customers’ transition to world-class supply chains, offering seamless pan-India connectivity. The new identity reinforces its commitment to accelerating progress, enhancing operational excellence, and delivering continued value to all our stakeholders.

Commenting on the new brand identity, Rampraveen Swaminathan, CEO & MD, of Mahindra Logistics Ltd., said, “Our new identity is a reflection of our vision in our actions. It honors our past, celebrates our present, and embodies our vision for the future. At the heart of this new brand identity lies the collective strength and growth of our employees, driving us to push boundaries and deliver agile, technologically advanced, sustainable, and future-ready end-to-end logistics solutions for our customers”.

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NEW DELHI: Aditya Birla Group Chairman, Kumar Mangalam Birla, today announced the launch of the Group’s jewelry retail business, marking the Group’s foray into the rapidly expanding Rs.6.7 lakh crore Indian jewelry market. This strategic move marks another significant milestone as the Group strengthens its consumer portfolio, leveraging its strong brand equity and deep market insights. The jewelry business, launched under the brand Indriya, aims to secure a position among India’s top three jewelry retailers over the next 5 years. This ambitious venture is backed by an unprecedented investment of Rs 5,000 Cr, underscoring the Aditya Birla Group’s commitment to revolutionizing the jewelry retail landscape in India.

Commenting on the launch, Kumar Mangalam Birla, Chairman, of Aditya Birla Group, said, “ The Indian consumer is rapidly coming of age and India is perhaps the most promising consumer cohort globally. This year, we have redoubled our bet on the dynamism of the Indian consumer, by launching two major new consumer brands – in paints and jewelry. Entering the jewelry business is compelling due to the ongoing value migration from informal to formal sectors, the rising consumer preference for strong, trusted brands, and the ever-booming wedding market, all of which present substantial growth opportunities. This foray is a natural extension for the Group which has been in the fashion retail and lifestyle industry for over 20 years. The robust competencies that we have honed in retail, design, and brand management will serve as pillars for our success.”

Indriya will simultaneously open four stores in three cities – Delhi, Indore, and Jaipur. The plan is to expand to 10+ cities within six months. The large 7000 sq ft plus stores— 30%-35% larger than the average size of national brands’— will carry an extensive range that spans occasions.  The brand will offer a large initial assortment of 15000 curated jewelry pieces with over 5,000 exclusive designs. New collections will be introduced every 45 days – the fastest mind-to-market cycle in the Indian fine jewelry market.

Dilip Gaur, Director, of Novel Jewels said, “Through Indriya, we are poised to redefine standards in creativity, scale, technology, and customer experience in the jewelry sector. It is built on the understanding that each piece of jewelry tells a unique story of craftsmanship. The distinctive product, exceptional customer experience, and immersive buying journey are ultimately enablers to unlocking self-expression via jewelry. Our product fuses timeless craft but reimagines contemporary designs. Our regional selection celebrates unique backgrounds but opens them up for discovery across other cultures”

Sandeep Kohli, CEO of Novel Jewels, said, ” Jewellery as a category is transitioning from mere investment to a statement. Our proposition is built on perceptible differentiation, distinctive designs, personalized service, and authentic regional nuances. At the heart of Indriya’s offering is the innovative Signature Experience with exclusive lounges. Customization services with in-store stylists and expert jewelry consultants promise to elevate all five senses and create an unparalleled shopping journey. Our best-in-class digital front end will create a seamless experience across digital and physical touchpoints and herald the new age in jewelry retail.”

The brand name ‘Indriya’ has its origins in Sanskrit, deeply rooted in India’s rich cultural heritage. Indriya is an ode to the five senses. The name reflects the brand’s philosophy of creating jewelry that awakens and delights all five senses, defining one’s being and consciousness. Indriya’s brand insignia, a Female Gazelle, serves as a powerful metaphor for the senses and epitomizes the beauty and grace of a woman. This symbol represents the brand’s commitment to creating jewelry that not only adorns but also empowers and celebrates the wearer.

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This award, renowned for felicitating excellence across diverse business sectors, has recognized Fleetguard Filters for its exceptional contributions to the automotive industry. This accolade highlights the company’s significant market impact driven by its advanced filtration technologies.

Niranjan Kirloskar, Managing Director of Fleetguard Filters Private Limited (FFPL), expressed his gratitude for receiving the award: “We are honored to be recognized as the ‘Brand of the Year 2024’ by Marksmen Daily. This accolade reflects the hard work and dedication of our entire team. It motivates us to continue pushing the boundaries of innovation and delivering technically advanced solutions to our customers.”

The recognition by Marksmen Daily adds to the numerous accolades Fleetguard Filters has received over the years, reinforcing its position as an industry leader. The company remains committed to driving technological advancements and maintaining its legacy of excellence in the automotive market.

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MUMBAI: Bank of Baroda (Bank), one of India’s leading public sector banks, today announced that the Bank has signed rising Indian tennis player Mr. Sumit Nagal as its brand endorser. The move aligns with the Bank’s long-standing philosophy to support emerging talented and ambitious Indian sportspersons as they endeavor to compete with the best on the world stage.

Aged 26 years, Sumit Nagal will be strategically positioned by the Bank to target a younger demographic and a new generation of customers with a range of products specifically designed for this segment.

The highest-ranked Indian singles tennis player currently, Sumit jumped to a career-high singles ranking of World No. 71 on 17^th June 2024, while securing a place in the Indian contingent for the Paris Olympics in the process. In January 2024, Sumit became the first Indian player in 35 years to defeat a seeded player in a Grand Slam men’s singles match at the Australian Open 2024.

Sumit joins a stellar lineup of Bank of Baroda endorsers, including badminton star PV Sindhu and cricketing youth icon Shafali Verma.

Shri Debadatta Chand, Managing Director & CEO, of Bank of Baroda, commented on the association, saying, “Bank of Baroda has a rich legacy of partnering with and extending its support to some of India’s most promising sporting talent early on in their careers.  We are delighted to welcome Sumit Nagal to the Bank of Baroda family. Tennis is a global, highly competitive, and demanding sport and this makes Sumit’s journey and what he’s aspiring to achieve all the more inspiring and extraordinary. The collaboration between Bank of Baroda and Sumit will also go a long way in promoting the sport in India and helping the Bank reach out to a younger audience.”

“Sumit’s commitment, perseverance, passion, and authenticity are just some of the attributes that define him; values that Bank of Baroda holds dear as well. 2024 is already proving to be a breakthrough year for Sumit and over 80,000 Barodians are cheering for him as he strives to achieve his dreams and make the country proud,” added Shri Chand.

Sumit Nagal said, “I am honored and privileged to be associated with the Bank of Baroda and would like to thank them for putting their confidence in me. Bank of Baroda is a leading, trusted Indian financial services institution that empowers the dreams and ambitions of millions and I eagerly look forward to this association.”

Born on 16^th August 1997, Sumit started playing tennis at the age of 8. He won the 2015 Wimbledon boys’ doubles title. Sumit is the first Indian to reach a Grand Slam singles main draw in 3 years at the Australian Open 2024 and the first Indian ever to win 2 ATP Challenger singles titles in Europe. Recently, in April 2024, Sumit became the first Indian player in 49 years to qualify for the main draw of the Monte Carlo Masters tournament and the first Indian men’s player ever to win a Masters 1000 match on clay, defeating Matteo Arnaldi in the round of 64. 

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With AyushmannKhurrana as the face of the campaign,  Nautica aims to tap into the actor’s popularity and build deeper salience with premium fashionistas nationwide. The national award-winning actor is known for his versatility, effortless style, and impeccable fashion sense, which aligns with Nautica’s ethos perfectly. The actor’s boy-next-door image (BND) and unique ability to connect with a diverse set of consumers across geographies, make him the ideal choice to enhance the brand’s visibility further, reaching every nook and corner of the country. 

The ad campaign highlights Nautica’s latest season’s collection, with Khurrana’s visual montage emphasizing the ease and style of a Nautica man. The actor confidently expresses his individuality through his fashion choices, showcasing his authenticity, and staying true to himself. The campaign is being launched nationally across mediums, including, print, outdoor, social media, and leading digital platforms.  The Spring-Summer collection is aimed at men between the ages of 22-60.

About Ad Film:

The 60-second digital ad film titled Adventure’s Spirit with Khurrana as the face of the brand showcases the new Spring collection set against the backdrop of a vibrant seascape. In the film, Ayushmann Khurrana is seen enjoying one of his adventurous escapades, finding solace in the open air, sailing carefree, socializing, and enjoying the warmth of the sun. Khurrana appears truly relaxed, unwinding himself amidst the vastness of the sea, flaunting Nautica’s Spring collection all along. In his yacht, he navigates the waves, exploring both the sea and himself. Anchoring the yacht at day’s end, Khurrana savors the tranquility of his getaway, content with his journey.

Speaking on his affinity with Nautica, ace Bollywood superstar Ayushmann Khurrana said, “I’m happy to represent a legacy brand like Nautica. Its philosophy and ethos resonate deeply with me. The new summer collection is an ode to adventurous men, blending contemporary trends seamlessly into its designs. My style seamlessly syncs with Nautica, and I’m excited to bridge the gap between the brand and its audience.“

Commenting on the campaign and the association with Ayushmann Khurrana, Venu Nair, Chief of strategic partnerships and omni channel, Myntra said, “Nautica’s latest Spring-Summer campaign beautifully encapsulates the adventurous spirit of a man. In the film, Khurrana epitomizes the self-made persona synonymous with the Nautica Man. His established presence has the potential to captivate audiences nationwide and inspire them with his impeccable fashion sense. With Khurrana on board, we are confident Nautica’s brand presence will augment further, connecting with the brand’s target audience, which coincides with the actor’s dedicated fan base.“

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