This season, enrich your palate with the bold and traditional flavors that define Maharashtrian cuisine. Our Maharashtra Mango Pickle is a tribute to the state’s rich culinary heritage, blending tangy raw mangoes with a robust mix of spices. The heat of red chili powder and the depth of turmeric come together in a dance of flavors. The special addition of hing (asafoetida) and roasted spices offers a complex taste that resonates with the vibrant spirit of Maharashtra, while fenugreek seeds add an aromatic touch that enhances the overall sensory experience.

Sanjana Desai, Executive Director of Mother’s Recipe, reflects on the inspiration behind this seasonal delight, “Each jar of our Maharashtra Mango Pickle is packed with the vibrant flavors of summer and the time-honored spice blends of Maharashtrian kitchens. This pickle is not just a condiment, it’s an invitation to explore and celebrate the rich gastronomic culture of Maharashtra with every bite.”

Now available in Mumbai, Pune, Nashik, and Nagpur, as well as other major cities across Maharashtra, this pickle can be found at leading retail outlets, e-commerce platforms, and supermarkets, ensuring that everyone can add a touch of tradition to their meals during the mango season.

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PUNE: In a move to protect the authenticity of Devgad Alphonso (Hapus) mangoes, the Devgad Taluka Mango Growers Cooperative Society Limited, the registered proprietor and custodian of the Alphonso GI (Geographical Indication) tag, has announced the implementation of a Tamper Proof UID Seal (TP Seal) system for all Devgad Hapus/ Devgad Alphonso Mangoes. Now every genuine Devgad Alphonso (Hapus) mango must compulsorily carry the TP Seal stickers if they have to be sold and marketed as Devgad Alphonso or Devgad Hapus.

This initiative aims to eliminate the sale of counterfeit/fake mangoes that are routinely being marketed and sold by Devgad Alphonso (Hapus) and ensure that consumers receive only genuine, GI-certified mangoes from Devgad as Devgad Alphonso or Devgad Hapus.

Adv. Omkar M Sapre, Board Member of the Society, said, “The Devgad Alphonso mango, grown in Devgad Taluka of Sindhudurg district has created a name for itself for over a century and commands a premium in the market for its unique aroma and taste. However, over 80% of the mangoes being sold as Devgad Hapus today are not actually from Devgad. Over the last three decades, inferior mangoes grown in other regions have been blatantly and routinely sold in the name of Devgad Hapus. This robs the Devgad farmers of their rightful market share, creating severe social, and economic issues. Therefore, Devgad Taluka Mango Growers Cooperative Society Limited was compelled to take this step in the exercise of the rights and powers available to the Society under the provisions of the Geographical Indications Act 1999, as the registered proprietor of the Alphonso GI.”

The Society has collaborated with Mumbai-based Sun Solutions, a company specializing in patented UID technology, to introduce this stringent identification mechanism.

How Does The TP Seal UID System Works

The Society issued TP Seal UIDs to every GI-registered farmer from Devgad equivalent to their number of trees and their production capacity. Farmers are expected to apply these UIDs to each of their mangoes being sent to the market.

• Each sticker contains a unique alphanumeric code split into two sections—one on top of the sticker and another below the sticker.
• Consumers can verify the authenticity of their mangoes through WhatsApp, by sending a photograph of the sticker via WhatsApp to +91 9167 668899.
• The system reads the sticker and asks the user to write the second part of the number that is at the back. The sticker automatically splits into two parts when removed.
• If the full code matches with the TP Seal UID in the system, the consumer gets an automatic response, with details such as the farmer’s or Vendor’s name, Village of Origin, GI Registration Number, etc.

This verification process will enhance consumer confidence and protect the reputation of the globally renowned Devgad Alphonso mango.
Strict Legal Measures Against Counterfeit Sales.

The Society has warned that any sale of mangoes under the Devgad Alphonso (Hapus) name without proper GI registration and UID will be treated as a serious offense under the provisions of the GI Act 1999 and Bharatiya Nyaya Sanhita 2023.

Under the Geographical Indications of Goods (Registration and Protection) Act, 1999 (GI Act):

• Sections 39 and 40 prohibit the sale of goods with false GI marks, making the act punishable by up to three years of imprisonment and a fine of up to ₹2 lakh.
• Section 50 classifies these offenses as cognizable, meaning strict legal action can be taken against violators.

Additionally, under the Bharatiya Nyaya Sanhita 2023 (BNS):

• Section 349 and Section 350 penalize the intentional sale of goods with a counterfeit property mark or false markings, with imprisonment ranging from one year to three years and/or a fine.

Traders, middlemen, and retailers are strictly advised not to engage in fraudulent sales. The Society has made it clear that strict action will be taken against any entity found misrepresenting non-GI mangoes as Devgad Alphonso.

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MUMBAI: Yakult Danone India Pvt Ltd, a globally renowned probiotic brand, has announced today that it is expanding its product portfolio by introducing a new variant – Yakult Light Mango Flavour, on 25^th July 2024. The launch event was graced by Bollywood star Sanya Malhotra, Takashi Ariyoshi, Minister and Deputy Chief of Mission of the Embassy of Japan in India, Eiji Amano, Managing Director of Yakult Danone India Pvt Ltd, and Dr. Neerja Hajela, Head – Science and Regulatory Affairs of Yakult Danone India Pvt Ltd.

Yakult Light Mango Flavour is a sister product of the signature Yakult. The new product contains the same unique probiotic, Lactobacillus casei Shirota (SHIROTA strain), in the same amount of 650 crores as the original and flagship Yakult. The original probiotic drink was invented by a Japanese medical doctor called Dr Minoru Shirota and was designed to take in the human-friendly bacterium that could reach the gut alive and impart tremendous health benefits. Saddened by the death of children caused by infections due to inadequate hygiene and poverty in Japan in the early 1900s, he emphasized preventing diseases with the power of probiotics rather than curing diseases and infections after they occur. He embodied his ideal by launching the SHIROTA strain as a food in the market so that as many people as possible could get the benefit of the probiotic bacterium while enjoying the delicious taste. Through more than 90 years of research, the SHIROTA strain has been scientifically proven to help improve digestion and build immunity when consumed regularly. Based on Dr Shirota’s philosophy, the Yakult company in India came to launch Yakult Light Mango Flavour, a national-favourite-fruit-taste product, to contribute to the health of more people in India.

The retail price of Yakult Light Mango Flavour is Rs. 100/—for a pack of 5 bottles, which will be available at retail outlets in 28 states and 5 union territories from 25^th July 2024 onwards. Also, Yakult has a unique home delivery sales channel, where nearly 300 ‘Yakult Ladies’ deliver the products to the customers’ doorstep in Delhi NCR, Chandigarh, Jaipur, Mumbai, and Pune. Yakult products, including Yakult Light Mango Flavour, are also available through e-commerce.

Speaking about the launch of Yakult Light Mango Flavour, Eiji Amano, Managing Director, Yakult Danone India Pvt Ltd, said, “At Yakult, our core philosophy is to enhance the gut health of consumers worldwide using our unique probiotic strain “Lactobacillus casei SHIROTA strain”. With over 2 lakh bottles of Yakult consumed daily in India, we have become a household name, enjoyed by many families as part of their daily routine. With the launch of Yakult Light Mango Flavour, we are expanding our product portfolio to cater to the tastes and preferences of Indian consumers. This new variant maintains the same health benefits as our classic Yakult while introducing a delightful mango flavor that is widely loved. We believe this addition will appeal to our consumers who relish mango taste.”

Taking center stage at the launch, Bollywood actress Sanya Malhotra said, “I am super excited to be a part of this exciting launch. There is great concern about the increasing rise in lifestyle disorders due to erratic lifestyles, poor nutrition, stress, lack of adequate sleep, pollution, and generally poor gut health. I take my daily dose of probiotics to keep my gut healthy, and Yakult has been an integral part of my diet for a long time now. Today, I am pleased that the company has introduced Yakult Light Mango Flavour, which tastes delicious and refreshing. I am sure it will be a favorite among all mango and Yakult lovers.”

Dr Neerja Hajela, Head – Science and Regulatory Affairs, Yakult Danone India Pvt Ltd, added that “Lactobacillus casei strain Shirota (SHIROTA strain) is unique to Yakult, and is backed by more than 100 human studies conducted across the globe, including India. Probiotics are essential as they increase the good bacteria in the gut and reduce the harmful disease-causing bacteria. By doing so, they ensure better digestion of food, proper absorption of nutrients, and stronger immunity to reduce the risk of infections. A decrease in probiotic bacteria in the gut, coupled with a poor lifestyle, can lead to poor gut health and weak immunity, manifesting as fatigue, poor growth and development, malnutrition, and repeated infections. To keep the gut healthy, it is essential to introduce probiotics into the daily diet through scientifically validated probiotic products.”

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MUMBAI: Barbeque Nation (www.barbequenation.com), the hospitality pioneer known for its immersive live grill experience, introduces the vibrant “Mango Tango Fest”, a celebration of the mango season, renowned for its ability to evoke memories of sun-kissed days and the joy of delicious meals.

Commencing on June 12th and continuing until June 30th, 2024, at all Barbeque Nation restaurants across the country, the specially curated “Mango Tango Fest” is a celebration of the royal fruit, providing guests with a royal dining experience and giving their taste buds an “anokha” twist. Each month, Barbeque Nation introduces new festivals dedicated to discovering and appreciating diverse cuisines and flavors. The Mango Tango Fest is a testament to the culinary team’s dedication to showcasing the versatility of mangoes, crafting a symphony of flavors that resonate with the spirit of summer.

Rahul Agrawal, CEO – of Barbeque Nation, said, “At Barbeque Nation we constantly strive to create memorable dining experiences for our guests. We are excited to launch the ‘Mango Tango Fest’ as a part of our series of monthly culinary festivals. Each festival, including this one, embodies our commitment to surprise and delight our guests by introducing new and unique flavors, making each visit a novel and unforgettable experience.”

Guests will have a chance to relish the magic of mangoes expertly incorporated into a variety of delicious dishes, such as the tangy Kachche Aam Ki Chutney, the invigorating Mango Salsa, and the zesty Mango Chili Dip. These mouthwatering creations, paired with the signature tikkas, kebabs, prawns, crispy corn, and delectable chaat, will have one asking for more! 

To complement the experience, guests can savor refreshing dishes such as the ‘Som Tum Salad‘ and the cooling ‘Mint & Watermelon Salad.’ For dessert, indulge in the luscious ‘Mango Phirni,’ the creamy ‘Mango Mousse,’ and the tropical ‘Mango Cheesecake,’ each crafted to evoke a sense of nostalgia and delight.

For more information please visit: https://www.barbequenation.com/restaurants

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With the launch of the new summer menu, the aim is to provide valued patrons with a refreshing and memorable experience, perfectly complementing their cinematic journey.

Get ready to tantalize your taste buds with Cinepolis India’s new summer cooler menu. It’s more than just a drink; it’s an invigorating celebration of the vibrant flavors that define this season. The refreshing concoctions are crafted with care, blending the lusciousness of ripe mangoes with a symphony of complementary ingredients, creating a sensory explosion that will transport you to sun-kissed beaches and tropical paradise.

These new Summer Cooler beverages are now available across all Cinepolis India cinemas. Whether you are visiting the cinema to enjoy the latest blockbusters or simply seeking a refreshing break, the vibrant and invigorating drinks will enhance your cinema experience.

Taste the Kala Khatta Experience:

Quench your thirst and delight your taste buds with the vibrant and refreshing Kala Khatta Drink, the ultimate summer sensation! This beverage takes you on a journey of exciting and nostalgic Indian flavors, offering a burst of tangy goodness in every sip. The perfect balance of sweetness and tanginess, coupled with the tantalizing flavor of Jamun, will transport you back to the carefree days of childhood summers.

Refreshing and Cooling, Taste the Masala Magic:

Prepare yourself for a bold and spicy adventure with the Masala Magic drink. Brace your taste buds for the burst of tamarind flavor, complemented by a secret blend of spices including cumin, black salt, ginger, and more. This unique combination adds a delightful kick to the original cola taste, creating a refreshing and sensational experience that will keep you craving more.

Taste the Mango Magic:

Experience tropical bliss with the Mango Cooler, a tantalizing drink crafted from the goodness of fresh, juicy mangoes. This delightful concoction combines the natural sweetness of mangoes with a refreshing twist, providing the perfect beverage to cool down and quench your thirst on a hot summer day. The rich, velvety texture and the naturally sweet taste of mangoes make this drink an instant summer favorite.

“Summer is a time to create unforgettable memories, and what better way to do that than through the celebration of vibrant flavors? That is why we have added these unique coolers to our summertime beverage menu. We hope our patrons enjoy them as much as we loved creating them!” said Mr. Devang Sampat, CEO, of Cinepolis India.

Indulge in the succulent sweetness of mangoes, the tangy burst of Kala Khatta, or the spicy kick of Masala Magic. Visit your nearest Cinepolis India cinema and treat yourself to these delightful Summer Cooler beverages. Cheers to the flavors of summer!

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