INDIA: As the days grow longer and the air hums with warmth, Taneira introduces ‘Summer Songs’, a collection that embodies the essence of sunlit days, soft breezes, and the graceful rhythm of nature. Designed for the woman who seeks both elegance and comfort, this collection brings together breezy cottons, delicate silks, silk cottons, and airy organza and kota, all woven with the timeless artistry of India’s finest textiles.

Inspired by the poetry of summer, the collection is a tribute to the changing hues of the season. From sun-drenched leaves swaying in golden light to coral gardens dancing beneath the ocean’s surface, each piece in this collection reflects the vivid, yet soothing, palette of the season. Soft pastels, verdant greens, and vibrant corals come alive through intricate prints, hand-painted details, and time-honored weaving traditions, offering a wardrobe that moves seamlessly from the everyday to the extraordinary.

At the heart of the collection is a selection of sarees and ready-to-wear ensembles crafted from breathable fabric, thoughtfully designed to offer both timeless elegance and contemporary versatility. The saree range includes pure cotton drapes adorned with Rajasthan’s Sanganeri block prints and Bengal’s ethereal mulmul and Jamdani weaves, perfect for effortless everyday grace. The breezy elegance of Kota sarees, the artistry of hand-painted Murshidabad silks, and the understated luxury of silk cotton and organza sarees, adorned with prints, embroidery, and hand-painted elegance, add refined charm to both daytime gatherings and evening soirées. Complementing these weaves is a versatile ready-to-wear collection designed to suit the modern woman’s wardrobe. Embroidered and printed cotton kurtas, stylish cotton short tops, tunics, and flowy printed dresses seamlessly blend artisanal craftsmanship with contemporary ease, making them ideal for workdays and casual outings alike.

Speaking about the launch, Anindita Sardar, Head of Design, Taneira, said, “Summer is a time of ease, fluidity, and vibrant energy, and with the Summer Songs collection, we have crafted sarees and ensembles that reflect this essence. The collection is an interplay of breathable fabrics and fluid silhouettes, which ensures ease of movement, making them ideal companions for the dynamic pace of summer. With thoughtfully curated collections like these, Taneira continues to redefine and solidify its place as the ultimate destination for all things ethnic.”

Starting at INR 1,490, this collection seamlessly transitions from workwear, daily wear to weekend getaways. Each saree and ensemble is thoughtfully designed to harmonize functionality with beauty. Discover the Summer Songs collection by Taneira at www.Taneira.com or visit your nearest Taneira store.

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PUNE: Taneira, a TATA product has joined forces with JJ Active, a renowned Bangalore-based company, to host a remarkable event that reimagines the timeless beauty of the saree. On Sunday morning, the Pune University was brought to life with over 2400 women, draped in a stunning assortment of vibrant sarees, gathered in a powerful celebration of strength, femininity, freedom, and fitness. The run was flagged off by Mr. Ambuj Narayan, CEO, of Taneira, and Coach Pramod from JJ Active.

The Taneira Saree Run emphasizes the seamless integration of tradition and contemporary fitness, showcasing how the saree—often associated with culture and heritage—can be a graceful companion to active, contemporary lifestyles. By blending elegance with empowerment, the event inspires women to challenge stereotypes and transcend limitations, proving that strength and grace coexist in perfect harmony. Building on the success of previous runs in Kolkata, Pune, Bangalore, and Hyderabad, the initiative fosters a sense of community, celebrating fitness, fashion, and personal expression. It redefines the saree not merely as attire but as a versatile symbol of elegance, tradition, and individuality, encouraging women to embrace it as an everyday reflection of their unique style, beyond special occasions.

Speaking at the event, Ambuj Narayan, CEO, of Taneira said, “At Taneira, we are passionate about celebrating the saree as a vibrant expression of femininity and empowerment. The Saree Run not only highlights elegance but also reinforces our commitment to redefining it as an essential part of a modern, active lifestyle. Our collaboration with JJ Active has allowed us to amplify this message, showcasing how the saree can beautifully merge with dynamic living and personal expression. Through this event, we aim to inspire women to embrace their heritage while confidently asserting their strength and individuality.”

Coach Pramod from JJ Active added, “The Saree Run was launched in Bengaluru eight years ago. With Taneira’s wholehearted support over the past two years, the initiative has grown from a local run into a national movement. Today, the Taneira Saree Run is a statement of affirmation that women can celebrate their unique styles while prioritizing their health emphasizing empowerment, inclusivity, and well-being.”

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The 3-day exhibition, featured handcrafted creations, showcasing the perfect blend of tradition and contemporary design, providing a unique shopping experience for jewelry enthusiasts and brides-to-be alike. The exhibition showcased jewelry for every generation and every occasion. The range consists of wedding jewelry (gold and diamond) daily wear and festive creations that are apt not just for the season but also for office, and parties and used as regular wear. PMJ Jewels is well known for its timeless designs, handcrafted wedding collections in gold, all types of precious metals, diamonds, uncut, polki, and the rarest of gemstones – ruby, sapphire, and emerald.

Shri.MVV Satyanarayana, Member of Parliament, Visakhapatnam, the esteemed chief guest at the event, expressed his admiration for the collection, stating, “I am truly honored to be a part of this splendid exhibition by PMJ Jewels. It’s heartening to witness a brand that continues to uphold the cultural legacy of our country and state through its artistic creations. PMJ Jewels in the city of Vizag with such a unique collection also helps people to choose the right jewellery for any occasion.”

Shri. Kayala Venkata Reddy, Maritime Board Chairman, speaking during the unveiling ceremony said, “It is a privilege to inaugurate PMJ Jewels exhibition at Vizag. All jewelry enthusiasts should visit such exhibitions which have exclusive designs for half saree functions and weddings too.“

Hyder Ali, AP State Head of PMJ Jewels, said, “We are overwhelmed by the positive response we received from the attendees. The sheer diversity and quality of the pieces on display reflect our commitment to providing our customers with the best of Indian jewelry and fashion. We want to help and advise our customers to select the right jewelry for their special occasions like half saree functions and weddings. The designs which were displayed at the exhibition are of the finest quality and available at affordable prices.“

Anand Jilagam, Vizag Head, PMJ Jewels, “We are delighted to have MVV Satyanarayana Garu and Kayala Venkata Reddy Garu, inaugurate our half saree and wedding jewellery exhibition at Vizag. This event signifies the convergence and the artistry of PMJ Jewels. We look forward to creating memorable experiences for our customers in Vizag and beyond, as we continue to set new benchmarks in the world of fine jewelry.“

Each piece at the exhibition is hand-made by experienced Karigars and comes with the PMJ guarantee of craftsmanship, value, and unique design sensibilities. Many renowned celebrities and loyal customers attended the 3-day exhibition at Vizag. The Novotel Varun Beach served as the perfect venue, offering a luxurious ambiance that complements the elegance of PMJ Jewels’ creations.

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“Whether it’s the vibrant energy of ethnic festivities, the carefree allure of beach escapades, the sophistication of resort rendezvous, or the romance of destination weddings – the Sarong Saree stands ready to infuse a delightful blend of fun and elegance into every celebration”, Says, Sasha Revankar, Founder, ONE MINUTE SAREE®

In keeping with the brand’s ethos of embracing inclusivity, the Sarong Saree Collection is designed to cater to a diverse range of sizes, ensuring that the beauty and art of saree can be cherished by anyone on any occasion and anywhere.

Price: Between INR 3,500 to INR 6,000 

Available in two sizes: Size 1 (XS to M) and Size 2 (L to XXL)                                      

The Sarong Saree Collection awaits, promising an exhilarating journey of style and grace.

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Spanning 15,000 square feet across four floors, the new store proudly showcases an exquisite array of pure silk sarees, lehengas, fabrics, ready-to-wear, unstitched suits, salwar kameez, and dupattas. These offerings seamlessly blend traditional and contemporary styles, catering to every occasion. The uniqueness of these collections arises from in-house design interventions, facilitating the creation of exclusive, high-quality products. Additionally, every fabric available at the store can be authenticated through on-site real-zari testing and Silk Mark certifications, affirming the true value of the offerings.

Aligning with its Bangalore counterpart, the Hyderabad store assures a unique price match guarantee and diverse customer service options via WhatsApp commerce and video call shopping. Embracing its global acclaim, the brand pledges an engaging and personalized shopping experience, both online and offline. More than just a retail space, the new outlet represents a commitment to surpassing expectations and delighting even the most discerning consumers in the city.

Commenting on the expansion, Kamlesh Talera, one of the founders of Mysore Saree Udyog, said, “Nestled in the heart of Hyderabad and surrounded by picturesque neighborhoods, this area exudes a timeless charm – much like our brand. With a legacy spanning four distinguished decades, we strive to keep up with the trends without compromising on our core DNA anchored in transparency, superior quality, and customer satisfaction. We are excited to enter a new market that resonates with our values, appreciates craftsmanship, and rich heritage, and reinforces our dedication to offering unparalleled elegance and service.“

Since its inception in 1982, Mysore Saree Udyog has embarked on a journey of preserving the heritage of Indian textiles by supporting the craftsmanship of over 3000 artisans across the country. The brand has remained an emblem of sophistication, representing a cultural cornerstone for ethnic wear and saree aficionados. As it expands beyond Karnataka, the brand is poised to fortify its offline retail footprint, bringing its legacy of elegance and tradition to new horizons.

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Located at the heart of Kothapet, Ashu Silks Emporium offers a captivating blend of tradition and contemporary elegance, with a curated collection of sarees and accessories to cater to every fashion enthusiast’s desires. The store is famous for Pure Pattu Sarees, Kanchi Pattu Sarees, Bridal Sarees, Lightweight pattu sarees, and more. The collection is a fusion of tradition and modernity, catering to the diverse tastes of today’s fashion lovers.

Expressing her enthusiasm and support for Ashu Silks Emporium, Daksha Nagarkar said, “I’m thrilled to be a part of this momentous occasion as Ashu Silks Emporium opens its doors to the world. This new store is a testament to the timeless beauty of Indian textiles and craftsmanship. I believe Ashu Silks Emporium will become a go-to destination for those who appreciate Indian traditional fashion.“

Uma Devi, the proprietor of Ashu Silks Emporium, expressed her joy at the inauguration and thanked Ms. Daksha Nagarkar for launching their new store. She said, “Our own looms allow us to give quality and benefits of price to customers. It’s our first store in Hyderabad, and we are extremely happy to enthrall the fashion enthusiast of Kothapet.”

The grand opening event was a remarkable celebration of elegance and tradition, marking a momentous occasion for both the fashion-forward community of Kothapet and the world of traditional textiles. Ashu Silks Emporium takes pride in its commitment to preserving India’s textile heritage while adopting contemporary trends.

In conclusion, Ashu Silks Emporium is a new store that promises to showcase the rich heritage of Indian textiles and fashion. The store offers a captivating blend of tradition and contemporary elegance, with a curated collection of sarees and accessories to cater to every fashion enthusiast’s desires. The grand opening event was attended by a diverse audience, including fashion enthusiasts, local dignitaries, and esteemed members of the community. Ashu Silks Emporium takes pride in its commitment to preserving India’s textile heritage while adopting contemporary trends.

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Kapse Paithani Saree‘s visionary founders have surpassed mere craftsmanship, leaving an indelible mark on society. Since 2015, their impactful project has empowered marginalized communities by providing free training, food, and shelter to specially-abled people, showcasing their talents and skills. Countless women have achieved self-reliance by mastering the art of Paithani saree weaving, promoting gender equality. Kapse Foundation proudly continues its Corporate Social Responsibility (CSR) activities, recently exhibiting their remarkable work at NMACC, Shri Balkrishna Namdev Kapse was invited by Mrs. Nita Mukesh Ambani to join and commemorate the journey of empowerment and cultural preservation, where the enduring legacy fosters opportunities and inclusivity through this timeless art form.

Today, the allure of Kapse Paithani Saree extends far beyond Yeola, gaining popularity and high demand among people in the West and South of India. As a symbol of elegance, tradition, and artistry, these sarees continue to captivate the hearts of people worldwide, making them a  precious aspect of India’s cultural heritage.

Shri Balkrishna Namdev Kapse, Founder of Kapse Udyog Samuh, “Kapse Paithani business is not just about weaving threads, but weaving dreams, traditions, and timeless elegance. Each saree carries a story, a piece of our heritage, and a symbol of craftsmanship. We are honored to be custodians of this art form and dedicated to preserving and promoting it with utmost passion and integrity. Our vision is to adorn the world with the beauty of Kapse Paithani sarees, inspiring women to embrace their cultural roots and empowering communities through sustainable livelihoods. With every stitch, we stitch a bond, a connection, and a legacy that transcends generations.”

In celebrating the success and impact of Kapse Paithani, we acknowledge the unwavering commitment of its founders to preserving and promoting this ancient craft, empowering communities, and enriching India’s diverse tapestry of traditions. As we embrace this timeless art, we pay homage to its enduring beauty and the remarkable journey of those who have nurtured its legacy throughout the ages. The Foundation of Kapse Paithani takes pride in preserving and promoting the revered artistry of Paithani. Rooted in India’s cultural heritage, this iconic tradition weaves tales of elegance and craftsmanship. Through the foundation’s unwavering commitment, skilled artisans are empowered, and marginalized communities find new avenues for artistic expression and economic growth. With a global appeal, the Kapse Foundation aims to create awareness and appreciation for Kapse Paithani among connoisseurs and new audiences. Committed to safeguarding and promoting this treasured art form, the Foundation of Paithani invites all to join their transformative journey of cultural preservation and empowerment, celebrating the indomitable spirit of Paithani.

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