- Part of Mahindra’s aggressive plan to grow its Farm Machinery business (beyond tractors) by 10x in 5 years, through the launch of ‘Made in India’ farm machinery products
- New plant to create the largest hub for farm machinery in Madhya Pradesh.
- Hon. Union Minister of Agriculture and Farmers Welfare Narendra Singh Tomar delivers the keynote address at the launch function, also attended by key state officials and dignitaries
PITHAMPUR: Mahindra & Mahindra Farm Equipment Sector (FES), a part of the Mahindra Group, today formally inaugurated its first dedicated farm machinery plant (non-tractor) in Pithampur, Madhya Pradesh.
The new plant was inaugurated by the Honourable Union Minister of Agriculture and Farmers’ Welfare, Government of India, Shri Narendra Singh Tomar at an event attended by key state officials, dignitaries, and senior leaders from Mahindra & Mahindra.
Mahindra’s new farm machinery plant is strategically situated in the industrial city of Pithampur with access to a diverse supplier base, enabling the company to manufacture durable, high-quality, affordable, and accessible ‘Made in India, for India’ farm machinery, marketed in both the Mahindra & Swaraj brands. The plant will also manufacture products for export to global markets in Asia, Africa, Europe, and the Americas.
With its well-planned layout, the new plant is capable of rolling out a series of new products designed at Mahindra’s global technology Centres of Excellence in Finland, Japan, and Turkey. The new plant is spread over 23 acres and has the capacity to manufacture 1,200 combined harvesters and 3,300 rice transplanters per year. The Pithampur plant, along with its dedicated supplier park, is eventually expected to provide employment to 1,100 persons.
Speaking at the launch event of the new farm machinery plant, Honorable Minister of Agriculture and Rural welfare, Shri Narendra Singh Tomar said, “It gives me immense pleasure to be here at the launch of this one-of-a-kind facility for farm machinery in Madhya Pradesh, set up by the Mahindra Group. Mahindra has one of the most notable investments in the state providing mass direct and indirect employment in the region. Today, the Group is further enhancing its investment with the launch of its all-new greenfield facility to manufacture ‘Made in India’ farm machinery in Pithampur. This a milestone moment not just for the Mahindra group, but also for the country and our farmers.”
He further added, “Globally, mechanization has been one of the key components of high agricultural growth and higher food security with several studies suggesting a direct relationship between increased yields and farm mechanization. With our ambition of doubling farm mechanization in India by 2030, the Government of India has introduced several schemes and policies to support greater mechanization of Indian agriculture, and bringing Aatmanirbarta in farm mechanization is one of them.”
Hemant Sikka, President, of the Farm Equipment Sector, Mahindra & Mahindra Limited, said, “Mahindra has been the leader in the Tractorisation of India for several decades and is now determined to be a leader in the mechanization of farming. We aim to grow our farm machinery business by 10x in 5 years and the new farm machinery plant in Pithampur is a key pillar in the execution of this strategy.“
