With the widespread use of the internet, the connection between the offline and online worlds has only gotten stronger. And given that most clients conduct all of their business online in the present day, it only makes sense for companies to start offering their products on the internet.
And as a young venture, your business’s growth strategy must include a good plan for developing a strong internet presence. But to facilitate building a solid standing online, you must have an eye-catching website and a powerful domain name, as these serve as your literal store and address online.
Your company’s online strategy must place a high priority on choosing a unique domain name that’ll improve your website’s accessibility and stick in the minds of your visitors. However, a domain name with vain symbols, numbers, or a character count of up to 20 simply isn’t enough.
So, in order to further help you brainstorm or use a company name generator to craft the best domain names for your new business, we have put together some valuable suggestions. So let’s get going.
Three Easy Steps to Picking Great Domain Names
- Make Sure it can be Branded
Powerful domain names that assist further branding initiatives are the most suitable for your business. EMDs (Exact Match Domains) are efficient domain names that accurately reflect your business in the same way that the brand name from which they were generated does.
The ideal method for increasing the effect and value of your domain in the online world is to use a domain name that’s derived from your company name, i.e., an Exact Match Domain name.
Brandable domain names provide a solid foundation for other internet branding initiatives like advertising campaigns and newsletters, in addition to enabling customers to find your organization online simply by hearing its name.
Whether you brainstorm or crowdsource company names, get an exact match domain to strengthen your company’s internet identity.
- Make sure it’s Brief and Catchy
When deciding which domain name will work best for your business, you should choose something short, clear, and memorable. These characteristics are essential because they allow users to easily remember, recognize, recall, and utilize these powerful web addresses.
But, because most of these phrases have already been trademarked, short domain names, such as those with three to five characters, are sometimes the most difficult to acquire. They are also pricey, although occasionally offered on domain marketplaces.
- Make sure it has an Extension of a TLD (Top-Level Domain)
According to estimates from the Domain Name Association, the number of active new domain extensions has increased by 145% in recent years, reaching over 1500. As a result, there are many domain extension possibilities to pick from; however, not all of them are top-notch domain extensions.
When choosing which extension would work best with your domain name, put familiarity first. Because consumers usually think that websites end in ‘.com,’ ‘.net,’ or ‘.org’ unless explicitly stated otherwise. Therefore, they could visit the business domain that employed those extensions rather than yours.
Additionally, despite the emergence of new domain extensions, these ones continue to be the most well-known and frequently used on the market. Top-level domain extensions like ‘.com,’ ‘.org,’ and ‘.net’ are often thought to lead to reliable, legitimate web addresses, which is correct.
However, this does not indicate that you must only use the aforementioned extensions. Most individuals fail to acquire domain names with these extensions, either because they’re already registered to someone else or because they are far too expensive.
And if you’re stuck in any of these situations and can’t acquire a ‘.com’ domain, you could utilize country-code TLDs like ‘.us’ and ‘.uk’ as well as growing TLD extensions like ‘.io’ and ‘.co.’
Start Moving Immediately
Even though the process may seem challenging at first, we are convinced that our advice has significantly simplified it. Purchase a premium domain name as soon as you can to take advantage of all of its benefits and prevent someone else from doing so before you do.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.
