PUNE: Schneider Electric, the global leader in the digital transformation of energy management and next-gen automation solutions, has launched the Schneider Electric Innovation Yatra to mark the 60th anniversary of the company’s operations in India. The carbon-neutral yatra will travel to over 60 cities in India, aiming to highlight Schneider Electric’s 60-year journey in the country and its continued commitment to support nation-building by imparting knowledge around advancements in IoT, Electricity 4.0, Digitization & Sustainability within Energy management, and NextGen automation space.
Speaking at the launch event, Deepak Sharma, Zone President – Greater India and MD & CEO, Schneider Electric India said, “Our 60 years of presence in India is a testament to our enduring commitment to the nation’s progress. Schneider Electric now has 37,000+ employees, and 30 manufacturing sites in India, making it the 3rd largest market & one of the 4 global hubs for the group. The Schneider Electric Innovation Yatra is a unique platform to connect & engage with our stakeholders, celebrate our achievements, and showcase our commitment to driving sustainable innovations and digitization. We believe, the vision of building a resilient and sustainable India during Amrit Kaal, can be achieved through collaborative actions. I am deeply indebted to our customers, partners, and employees for their continued trust and support”
Highlighting the company’s focus on responsible marketing, Rajat Abbi, Vice-President- Global Marketing, Chief Marketing Officer, at Schneider Electric India, said, “I am elated to see the launch of the Schneider Electric Innovation Yatra. This carbon-neutral Yatra will cover the length and breadth of the country to create awareness around sustainable, digital, and NextGen automation solutions. This unique campaign is an extension of our flagship Green Yodha initiative aiming to reach a wider and diverse audience and have more stakeholders join the good fight against climate change. Our marketing playbook has 4P’s purpose, partnerships, planet, and performance and this initiative will have a unique blend of digital, physical, social, and omni-channel presence reaching millions of Indians”
The Yatra aims to spread the message of sustainability and digitization by connecting with over 20 million citizens, corporates, industry experts, policymakers, partners, customers, farmers, electricians, institutes, government, and more. The eco-friendly mobile hub is powered by recyclable materials & renewable energy, including Luminous solar panels, and showcases IoT-enabled solutions, connected product offers, the journey of the group in India, contribution & commitment to India’s growth, and a special ‘Green Yodha’ Sustainability Zone.
Schneider Electric’s Innovation Yatra is a unique platform to connect & engage with stakeholders, celebrate achievements, and showcase commitment to driving sustainable innovations and digitization. The company believes that the vision of building a resilient and sustainable India during Amrit Kaal can be achieved through collaborative actions.
Schneider Electric is present in the Indian market with multiple popular brands, including Schneider Electric, L&T Electrical & Automation, Luminous, and AVEVA, to name a few. The yatra will connect with India’s diverse ecosystem, from citizens to corporates, from farmers to institutions, and more. It aspires to simplify climate change for the masses by showcasing innovative solutions and creating Green Yodhas, the climate warriors of tomorrow.
The Schneider Electric Innovation Yatra is an extension of the company’s flagship Green Yodha initiative aiming to reach a wider and diverse audience and have more stakeholders join the good fight against climate change. The marketing playbook has 4P’s purpose, partnerships, planet, and performance, and this initiative will have a unique blend of digital, physical, social, and omni-channel presence reaching millions of Indians.
Schneider Electric’s mission is to be a digital partner for Sustainability and Efficiency. The company drives digital transformation by integrating world-leading process and energy technologies, end-point to cloud, connecting products, controls, software, and services, across the entire lifecycle, enabling integrated company management, for homes, buildings, data centers, infrastructure, and industries. The company is the most local of global companies and advocates for open standards and partnership ecosystems that are passionate about shared Meaningful Purpose, Inclusive, and Empowered values.
