- Indian exporters on the program sold nearly 20,000 products per hour during the 11-day event
- North America and Europe drove the highest growth for Indian exporters during the shopping event
- The highest growth was seen in Beauty, Health and Personal Care, Grocery, and Home and Kitchen categories with bed linen, towel sets, perfumes, scrub apparel sets, science kits, and toys emerging as top-sold products
- Exporters across India, including tier 2 and 3 cities, see strong growth
INDIA: Indian exporters on Amazon Global Selling witnessed a significant growth of over 80% in their business during the 2023 Black Friday Cyber Monday (BFCM) shopping event. The event, which was held globally between November 17-27, saw Indian exporters selling nearly 20,000 products per hour. North America, Europe, and the Middle East were the driving forces behind the highest sales, with Beauty, Health and Personal Care, Grocery, and Home and Kitchen categories experiencing the highest growth. Bed linen, towel sets, perfumes, scrub apparel sets, science kits, and toys emerged as the top-selling products.
Exporters from tier 2 and tier 3 cities in India also saw strong year-on-year growth during this period, with Karur, Junagadh, Erode, and Jaipur experiencing significant growth. Popular Indian brands such as CGK Unlimited, Lane Linen, Kitsch, Skillmatics, California Design Den, and Gurunanda, along with thousands of others, saw high demand during the BFCM 2023 event.
Great demand for Indian products
Customers across global markets shopped from Indian exporters on Amazon Global Selling during the 11-day sale period with North America, Europe and Middle East driving highest sales. The highest growth was seen in categories like Beauty (over 80% YoY), Health and Personal Care (nearly 50% YoY), Grocery (over 30% YoY), Home (nearly to 30% YoY), and Kitchen (nearly 30% YoY). Popular Indian brands selling internationally, including CGK Unlimited, Lane Linen, Kitsch, Skillmatics, California Design Den, and Gurunanda, along with thousands of others, saw high demand during BFCM 2023.
Bhupen Wakankar, Director, Global Trade, Amazon India, said: “We are thrilled to see the continued success of Indian exporters in global shopping events on Amazon. It’s a testament to growing adoption of ecommerce exports and Amazon Global Selling amongst Indian entrepreneurs. Our focus remains on enabling businesses of all sizes across India to leverage Amazon’s logistics and infrastructure to cater to customers across the world. We are humbled to play a role in taking their ‘Made in India’ products global as we continue to work towards our pledge of enabling $20 billion in cumulative exports from India by 2025.”
Hemant Pisharody, Business Head, Homespun Global, said, “We’ve had a fantastic BFCM’23 with business growing 3x YOY. With a longer sale period this year, we had started preparing our inventory and improving discoverability four months in advance and our efforts paid off. These peak shopping events on Amazon not only provide us high traffic opportunities to expand our business, but also help us gain strong insights with more reviews, ratings, and rankings. Amazon Global Selling has been a wonderful partner for our brand this holiday season and we are very excited for the next one in 2024.”
To enable more businesses to leverage e-commerce exports and sell globally during the holiday season, Amazon recently launched SEND, an Amazon-partnered carrier program, to simplify international shipping for Indian exporters. Hundreds of Indian exporters leveraged SEND to ship their products this festive season within the first month of launch. Amazon had also slashed the subscription fee for new Indian exporters joining its Amazon Global Selling program for the first three months from $120 ($39.99 per month) to just $1.
The BFCM 2023 shopping event provided a significant boost to Indian exporters on Amazon Global Selling, with strong growth seen across various categories and regions. Amazon’s commitment to providing excellent shipping services through SEND and its efforts to support Indian exporters on the program with shipping solutions, recommended shopping trends, and a range of deals and advertising options have helped Indian exporters succeed in global markets.
