Aditya Birla Housing Finance Limited Aims To Double AUM In 3 Years

• Prioritizes Affordable Housing, Serving Pan-India
• Focuses on hyper-personalized offerings for customers.
• Aims to double the loan book in the next three years.

PUNE: Aditya Birla Housing Finance Limited (“ABHFL”), a subsidiary of Aditya Birla Capital at a media roundtable showcased the product and digital offerings, strong financial performance, and a focus on expanding its reach across India. ABHFL’s AUM growth surpassed industry growth, reaching ₹18,420 Crore as of March’24, reflecting a remarkable 33% year-over-year increase. ABHFL aims to double the loan book in the next three years.

ABHFL has a Pan-India presence with 135 branches, covering 85% of the total addressable market as of March’24. They partner with developers and builders across India, demonstrating their commitment to national expansion. Notably, 41% of their portfolio caters to affordable housing across India, offering loan options for ticket sizes, around ₹10 lakhs. The housing finance company caters to developers with loans ranging from ₹20-23 Crore, supporting various segments.

Pankaj Gadgil, MD & CEO of Aditya Birla Housing Finance Limited said, “ABHFL is a full stack mortgage player with presence across prime to affordable segments. ABHFL traces its heritage to the illustrious Aditya Birla Group which embodies trust. At ABHFL, we are building all our solutions with customers at the heart of everything. We strive to make the home loan journey happy and seamless for customers backed by cutting-edge technology and analytics, making it accessible at any point through features like ‘track my loan’ with real-time updates and a completely paperless experience. Our offerings at ABHFL are hyper-personalized for customers with customized products and partnerships to suit their unique needs. We aim to become the most preferred choice of customers pan India amongst HFCs.”

Highlighting the robust growth, ABHFL captured a significant share of the HFC origination market in FY’24. Disbursement during the year stood at ₹8,450 Crore. This strong performance translates to an active customer base of 65,000 with a 19% year-on-year increase. ABHFL demonstrates improved asset quality by reducing Gross NPA loans and leverages technology through ‘FinCollect’, an end-to-end digital debt management platform and analytics-driven models.

ABHFL is a full-stack universal housing finance company, that prioritizes a customer-centric approach, offering personalized service, quick loan processing, and over 15 new product offerings, including step-up loans and micro-loans.