MUMBAI: McDonald’s India (West & South), owned and operated by Westlife Foodworld has added a bold new twist to its classic burgers with the launch of the ‘Flavours of India’ theme. The company has reimagined its iconic McAloo Tikki, McChicken, and McVeggie burgers with a new flavor inspired by seven different chilies sourced from various geographies of the country. These limited-time range of burgers are now themed as Flavours of India McAloo Tikki Burger, Flavours of India McVeggie Burger, and Flavours of India McChicken Burger – making them Truly Indian Burgers.
The new flavor features a fiery blend of Bhavnagri chili (Gujarat), Jwala chili (Chhattisgarh & Madhya Pradesh), Kolhapuri chili (Maharashtra), Guntur chili (Andhra Pradesh & Telangana), Byadgi chili (Karnataka & Goa), Kanthari Chilli (Kerala), and Laungi chili (Tamil Nadu).
Arvind R.P., Chief Marketing Officer, McDonald’s India (W&S) said, “At McDonald’s India, we are constantly looking for ways to delight our customers and celebrate the rich flavors of India. The new ‘Flavours of India’ McAloo Tikki, McVeggie, and McChicken burgers showcase McDonald’s India’s commitment to democratizing our menu and creating value for its fans. This is our way of giving consumers more reasons to enjoy their favorite McDonald’s burgers. We are excited to introduce this new limited-time offering and bring the rich, diverse flavors of India to McDonald’s fans across the country.”
The Flavours of India platform delivers a vibrant experience for customers who relish fiery flavors. By incorporating these seven chilies sourced from distinct regions across India, McDonald’s India is offering a truly inclusive, locally relevant menu. Customers would recognize the fact that the chilies elevate the taste of their favorite burgers, and hail from their home states, creating a sense of regional connection and authenticity. Through this innovative spice blend, McDonald’s India is not only satisfying the Indian consumer’s appetite for fiery flavors but also strengthening its bond with diverse communities by celebrating the versatile chilies of India.
The company truly believes in ‘Real Food Real Good’ ensuring its select menu items contain no artificial colors, no artificial flavors, no artificial preservatives, or no added MSG in the chicken offerings. For nearly three decades, McDonald’s India has been committed to using fresh ingredients, locally sourced from globally renowned suppliers, ensuring unparalleled quality and transparency for its valued customers.
, owned and operated by Westlife Foodworld has added a bold new twist to its classic burgers with the launch of the ‘Flavours of India’ theme. The company has reimagined its iconic McAloo Tikki, McChicken, and McVeggie burgers with a new flavor inspired by seven different chilies sourced from various geographies of the country.){kind=link}