The leading sports nutrition brand has announced its ‘Flavours of India, Flavours for India’ campaign to mark the 77th anniversary of independent India
Mumbai, August 13, 2024 – Myprotein, a leading name in the world of sports nutrition, is set to commemorate India’s 78th Independence Day with an innovative campaign named, “Flavours of India, Flavours for India”. This initiative seamlessly blends India’s rich heritage with contemporary fitness trends, offering a nostalgic yet refreshing experience for fitness enthusiasts across the nation. Embracing the roots of Indian culture, the campaign draws inspiration from the Indigenous flavors of India.
Inspired by India’s diverse culinary landscape, the campaign “Flavours of India, Flavours for India” will also feature the introduction of new flavors such as Orange & Saffron Clear Whey Isolate, Apricot & Pomegranate Clear Whey Isolate, Pista Impact Whey Isolate, Clear Whey Sharbat, and the much-anticipated Kesar Badam blend across the Impact Whey Protein, Impact Whey Isolate, and the Impact Gainer Blend product portfolio. Aimed to capture the essence of popular Indian ingredients but also evoke the nostalgia of traditional treats, flavors such as the Kesar Badam and Pista offerings provide Indian consumers with a delightful connection to familiar tastes and refreshing experiences.
In addition to its commitment to catering to the evolving tastes and preferences of Indian consumers, Myprotein India will also elevate its Independence Day celebrations with a series of activities. The overall campaign aims to celebrate the nation’s freedom while highlighting the intersection of traditional Indian culture and modern fitness trends. It will merge ‘traditional versus modern’ India by showcasing indigenous workout techniques alongside international fitness trends. The celebrations will feature offline events with Myprotein ambassadors, personalities, and celebrities such as Pradeep Krishnan, Harsh Beniwal, Karan Gulati, Prachi Choudhary, Rohit Khatri, Prathamesh Maulingkar, complementing the campaign’s social-first approach.
Speaking about the campaign, Sudeshna Saha, Regional Manager at Myprotein India, said, “India’s spirit is a beautiful blend of tradition and modernity. With the ‘Flavours of India, Flavours for India’ campaign, Myprotein India aims to encapsulate this essence. Our new product range features flavors that everyone in India loves and savors, representing a true celebration of India’s rich culinary heritage. We believe this campaign will not only delight taste buds but also inspire a holistic approach to wellness, merging the best of both worlds.”
