PUNE: The Indian Digital Gaming Society (IDGS), in collaboration with the Confederation of Indian Industry (CII), recently organized a Roadshow in Pune to highlight World Audio Visual & Entertainment Summit (WAVES) 2025 and the Create in India Challenge. The Hon’ble Special Secretary of the Ministry of Information and Broadcasting, Ms. Neerja Sekhar delivered the keynote address at the event. Mr Rajan Navani, President, IDGS, Chairman & MD Jetline Group and JetSynthesys, Ajay Dhoke, GM NFDC, and Amita Sarkar, Deputy Director General CII, Delhi were present on the occasion. The experts opined that a common platform for creators and technology stakeholders will create a holistic ecosystem for the development of this industry.
As part of its ongoing initiative to promote the Media & Entertainment (M&E) industry, the Ministry of Information and Broadcasting, Government of India, is hosting the inaugural edition of the World Audio Visual & Entertainment Summit (WAVES) in Delhi from 5th -9th February 2025. The objective of the WAVES roadshow is to foster collaboration and engagement among stakeholders in the AVGC-XR (Animation, Visual Effects, Gaming, Comics, and Immersive Realities) sectors, discuss the challenges faced by the industry along with growth initiatives, and raise awareness about the “Create in India” Challenge, a key feature of WAVES. The WAVES will also involve some interesting competition in the form of challenges that will engage young creators and techies.
Neerja Sekhar, Hon’ble Special Secretary of the Ministry of Information and Broadcasting, highlighted the diversity within the media and entertainment sector, noting that it encompasses many different segments that need to connect and collaborate. She emphasized the industry’s need for a marketplace to support the growth, promotion, and distribution of content. “Any entertainment content produced in India—be it podcasts, reels, VFX, or comics—should have a viable market,” she stated. In response to this need, the ministry has organized the inaugural Indian Global Summit, ‘WAVES,’ set to take place next year in Delhi. WAVES will provide a platform for the entire industry to showcase its best work and foster interaction across segments. Neerja Sekhar also mentioned the importance of cross-segment dialogue as each area progresses, and announced that leading companies from around the world have been invited to participate in WAVES.
Rajan Navani, President, IDGS, Chairman & MD Jetline Group and JetSynthesys said that how we consume content today is drastically different from what was a few years ago. All stakeholders including the Government, private sectors, responsible stakeholders, industry bodies, and associations like CII and IDGS have come together to create an environment that is not only responsible but also increasingly valuable for India as well as the entire world. WAVES is a brilliant innovative idea that is going to shape the media and entertainment industry. This is a very important starting point of a generational change in the way media, and entertainment out of India is going to shape the rest of the world. The ecosystem approach is the only way to build any Industry Sector in a country like ours. In terms of consumption, and shaping it for others, India stands at a very big opportunity.
