PUNE: In a notable stride for India’s electric two-wheeler market, Eveium Smart Mobility and SunEdge jointly commemorated the delivery of 150 EV scooters in Pune during a launch event held at The Orchid Hotel, Balewadi. This inaugural batch serves as the first of a bold plan to sell 10,000 units across India within one year, signaling a strong intent to drive sustainable urban mobility nationwide.
Partnership & Mission
- Eveium Smart Mobility, under Ellysium Automotives, brings expertise in clean-energy propulsion, smart battery systems, and durable EV design.
- SunEdge, known for its robust automotive distribution network, is instrumental in extending market access and customer outreach.
- Together, they aim to scale rapidly by combining cutting-edge EV technology with effective market channels—a synergy critical for promoting electrification of last-mile transport.
Voices from the Ground
“This milestone is not just about numbers; it’s about driving positive environmental change,” said Sameer Moidin, Founder & CEO, Eveium Smart Mobility.
“Electric vehicles are not just a trend—they are the future of mobility,” echoed Chhagan Rathod, CMD, SunEdge, underscoring the alliance’s long-term vision.
Wider EV Two-Wheeler Market Context
Current Market Snapshot
- The electric two-wheeler (e2W) segment, including scooters and mopeds, claimed 58% of India’s EV sales in FY2025 with ~1.14 million units sold—demonstrating robust traction in urban markets. Autocar Pro
- The volume growth remains strong but shows signs of maturity, registering around 21% YoY growth in FY2025—compared to the previous year’s 42%.Autocar ProETAuto.com
- EV scooters alone now account for 18–20% of total scooter sales and over 6% penetration in all two-wheeler sales, up significantly from prior years. Motoshare
Market Leaders & Competitive Dynamics
- Ola Electric, once the undisputed leader, has slipped to third place, with legacy automakers TVS and Bajaj Auto gaining ground—with TVS at ~21% and Bajaj jumping to a staggering 116% YoY growth. The Economic Times+1Autocar Pro
- Despite challenges, Ather Energy remains a strong player—posting significant demand for its Rizta line, narrowing losses, and expanding retail footprint. Reuters
Subsidy Trends & Infrastructure Gaps
- The EV ecosystem faces headwinds as central subsidies under FAME-II have been halved, dampening affordability even while aiming to shift toward a self-sustaining EV market. Adrenaline Culture of Speed
- Geographic disparities persist: Karnataka experienced its first decline in e2W registration, attributed to limited fast-charging infrastructure and home-charging inconveniences.The Times of India
Strategic Implications for Eveium–SunEdge
- The 10,000-scooter target positions the alliance as a challenger brand—aggressive in scaling and market presence.
- Pune’s inclusion ties in with Maharashtra being a key EV demand and manufacturing hub, aligning with larger GPS mobility trends.Future Mobility Media
- To sustain momentum, success hinges on pricing competitiveness, strong after-sales, and adaptability in regions facing infrastructural lags.
- Emerging competition from brands like Rebel Motors, Revolt, Ampere, BGauss, and Hero Vida will intensify pressure on distribution, network, and product differentiation.
Outlook & Takeaway
While the delivery of 150 scooters marks a symbolic beginning, the real test lies in sustained adoption, tech reliability, pricing agility, and charging infrastructure expansion. With seasoned players facing margins, subsidy cutbacks, and competitive heat, the Eveium–SunEdge alliance might well emerge as a notable disruptor—if execution matches ambition.
As a senior editor in the auto and EV vertical, my lens focuses less on flash and more on strategy: this partnership stands out not just for its vision but for its potential to contribute meaningfully toward India’s EV mobility roadmap.