PUNE: KreditBee, India’s leading online credit solution provider, continues to expand its reach across metros as well as Tier 2 and Tier 3 cities. With a current loan count of 5.59 crore, the company serves a rapidly growing and diverse customer base nationwide.
Recently, the brand launched its latest Diwali campaign, ‘Har Tarakki Mein Saath’, showing how KreditBee continues to enable individuals and families to move ahead without compromise. In Maharashtra alone, the platform has disbursed over Rs. 11,000 crore across all products, serving over 70 lakh customers. The 25-34 age group represents the most active demographic, underscoring how young professionals are embracing digital credit to fuel upward mobility and achieve their aspirations.
“As India’s digital lending ecosystem matures, we’re witnessing remarkable adoption in emerging cities where aspirations are rising rapidly. At KreditBee, we are proud to serve over 8 crore customers nationwide. The strong demand we see from Tier 2 and Tier 3 markets underscores how consumers are embracing responsible, tech-driven credit to meet both festive and long-term aspirations. As we continue to expand our reach, our focus remains on empowering individuals and families to celebrate progress without compromise,” said Madhusudan E, Co-founder and CEO, KreditBee.
The brand’s campaign is designed to connect with consumers through relatable humour over the theme of festive aspirations. The campaign underscores KreditBee’s role as a trusted financial partner, empowering families to upgrade their lifestyle, take meaningful steps toward achieving their dreams, and celebrate without compromise. It features KreditBee’s personal loan, two-wheeler, and business loan offerings, showing how these products support customers in meeting their financial needs during festivals and beyond.
In addition to its core lending offerings, the platform provides value-added services such as 24K Digital Gold and Credit Report solutions, catering to the evolving financial needs of its customers.
By leveraging its tech-based approach and deep understanding of India’s diverse demographic landscape, KreditBee reaffirms its mission to provide fast, secure, and trusted credit access to millions of Indians, helping them celebrate life’s milestones with confidence.