This Women Entrepreneurship Day, Amazon India highlights how women in Hyderabad are using digital commerce to bring meaningful, local solutions to mothers and families nationwide.
HYDERABAD: As the world celebrates Women Entrepreneurship Day, Hyderabad continues to emerge as a city where women-led small businesses are bringing fresh ideas, purpose-led innovation, and consumer-first thinking to digital commerce. From nutritious baby food to sustainable household products, women entrepreneurs here are using Amazon as a platform to scale their ideas and reach customers across the country.
Telangana continues to strengthen its position as a fast-growing digital commerce hub, with more than 57,000 sellers operating on Amazon from across the state. The ecosystem also includes over 18,000 Local Shops in Telangana on Amazon, enabling neighborhood stores to expand their reach beyond their immediate communities and serve customers nationwide.
Gaurav Bhatnagar, Director, Sales, Amazon India, said: “At Amazon, we’re humbled to play a part in empowering women-led brands that are turning their ideas into sustainable, high-growth businesses. This Women’s Entrepreneurship Day, we celebrate the sellers who are using Amazon’s digital tools, training, and marketplace programs to make online selling more lucrative than ever. As more women embrace the digital economy, we remain committed to supporting their journeys by helping them scale, reach customers nationwide, and unlock the full potential of their businesses.”
Among Hyderabad’s most inspiring stories is Harshi’s, founder of Rorosaur, a brand built around the idea that nutritious and convenient baby food should be easily accessible for Indian parents. A computer science engineer and Wharton MBA, Harshi spent years observing how Indian families struggled with preparing multiple meals a day for infants while still wanting nutrient-rich, digestible food. Despite India’s rapid development, she realized the country lacked ready-to-eat, wholesome baby food options — especially those rooted in Indian dietary traditions.
“Nutrition has been at the centre of everything from day one,” Harshi says. Named after “roro,” meaning brain, the brand reflects her belief that 80–90% of a baby’s brain development happens before age two. Rorosaur’s flagship products are the World’s first grain-based ready-to-eat purees — inspired by what Indian households truly feed their babies, such as khichdi, ragi porridge, and sattu maavu. Using only natural ingredients and no synthetics, the brand focuses on easy-to-digest formulations that solve the common discomfort babies face with complex carbohydrates. Over time, Rorosaur has also expanded into porridge powders and Yogurt-based snacks designed for nutrition, digestibility, and convenience.
Harshi credits Amazon for playing a pivotal role in Rorosaur’s early growth. Just a few months after onboarding, Amazon’s Launchpad team helped her optimize listings, understand customer behavior, and adopt the right offers for scale. The IXD supply-chain program also helped streamline her logistics by centralizing dispatches through a single facility. “I’m not from an e-commerce background, so that early support really helped us get the kickstart we needed,” she says. “Today, Amazon is the most important marketplace for us, and we’re excited to deepen this relationship going forward.”
Stories like Harshi’s highlight a larger shift taking place in Hyderabad — where women are building purpose-driven businesses that reflect both modern aspirations and local needs. Supported by digital tools and a fast-growing entrepreneurial culture, they are shaping what the future of consumer innovation looks like.
On Women Entrepreneurship Day, their journeys stand as a reminder that empowerment in Hyderabad is being built in kitchens, home offices, and small production units — one thoughtful idea at a time.