MUMBAI: BVG India, known for its large-scale presence across integrated facility management, emergency response services, and environmental solutions, is exploring a new line of business in the senior living and assisted care space. India’s elderly population is expected to rise sharply, creating pressure on traditional caregiving models and widening the gap for organised senior care. Against this backdrop, BVG is evaluating a structured senior living platform called ‘Amrut Anand’, with plans to develop professionally managed communities offering independent living, assisted care, memory care, and specialised wellness and medical-support services.
What makes this move noteworthy is its alignment with BVG’s existing capabilities. The company already works deeply within hospitals, medical institutes, and public health emergency systems across several states. Its operational experience in hygiene management, ICU cleaning protocols, medical waste handling, and patient-assistance staffing places it in a position to extend into long-term elder-care environments, which require consistent standards and regulated service delivery.
The proposed expansion focuses on Tier-2 cities, where demand for organised senior living is rising alongside changing family structures and growing middle-class affordability. Tier-2 markets also offer lower real-estate pressures and longer-term scalability for projects of this nature. The development appears in the company’s ongoing disclosures related to its IPO process, indicating a strategic shift into an area driven by strong demographic tailwinds.
The senior living initiative also ties into broader consumption and social trends: dual-income families, rising life expectancy, and a shift toward formal care solutions. While India’s senior-care landscape remains largely fragmented and under-penetrated, the emergence of larger organised operators signals a sector that may see accelerated formalisation over the next decade.
For BVG, which has diversified recently into areas such as emergency services technology platforms, renewable-energy services, and food solutions, the development points to a wider strategy of building businesses with long-term, predictable demand and deeper engagement with institutional and community ecosystems.