The company now has 35 dealerships in Maharashtra, strengthening its presence in its largest market
PUNE: Jawa Yezdi Motorcycles marked Maharashtra Day on the road, in association with its newest dealership in Pune. Riders from the Jawa Yezdi riding community took to the streets of Pune in traditional attire for a celebratory rally, bringing together the city’s deep-rooted motorcycling culture and the colours and character of the state. Opening the city’s ninth dealership, the company takes its Maharashtra footprint to 35 outlets, strengthening its presence in its largest market.
The Maharashtra Day ride was anchored in the community. Over 150 riders from NJYOC (New Jawa Yezdi Owners Club) joined the celebratory city ride that started from the newly opened dealership to Shaniwar Wada. With Pune being one of the brand’s most vibrant centres of rider activity, the rally reflected the cultural pride instinctive to the region. The city’s long-standing love for the Jawa and Yezdi brands is being renewed by a new generation that is discovering these performance classics on its own terms. The city is home to several active Kommunitis (Jawa Yezdi riding clubs), speaking to the depth of engagement on the ground.
Anupam Thareja, Co-founder of Jawa Yezdi Motorcycles, said, “Maharashtra has always been central to our journey. It is more than our largest market. The bond between rider and motorcycle runs deep in the state, shaped by culture and community. Pune, in particular, has carried forward the legacy with a new generation of riders who see our motorcycles as an extension of who they are. It is a source of pride to mark Maharashtra Day with our riders here. With the new dealership in the city, we are strengthening our presence in the state even as it continues to inspire us and shape the way we meet rider needs.”
The new dealership, Shakti Automobiles, improves access to sales and aftersales support in a city where riding is as much about identity as it is about mobility. It is a full 3S (sales, service, spares) facility, offering customers a comprehensive ownership experience, from discovery and test rides to long-term service and genuine parts support.
The Maharashtra Day celebrations and the new dealership opening reflect a simple idea the company continues to build on: Motorcycles are only as strong as the communities that ride them. Pune’s communities ride with memory, pride, and a sense of belonging that cannot be manufactured.
The dealership is backed by the company’s Customer Assurance Programme, designed to support long-term ownership with reliability and peace of mind, including:
- 4-year/50,000-km standard warranty
- Extended warranty options up to 6 years
- One year of roadside assistance
- Support across 400+ sales and service touchpoints nationwide
Details of the dealership:
Name: Shakti Automobiles
Address: Showroom No 3, Navale Icon, Navale Bridge Road, Sinhagad Road, nearby HP Petrol Pump, Narhe, Pune, Maharashtra-41104