PUNE: Aditya Birla Sun Life Insurance Company Limited (“ABSLI”), the life insurance subsidiary of Aditya Birla Capital, one of India’s leading, well-diversified financial services providers, announced the successful completion of a multi-district Insurance and Financial Awareness initiative in Pune, Maharashtra. The primary objective of the initiative was to create awareness about the importance of life insurance and its role in securing the financial future of families.
The initiative was held as part of the Maharashtra State Insurance Awareness Plan, allocated by the Insurance Regulatory and Development Authority of India (IRDAI), with ABS LI being appointed as the lead life insurer for the State. Over several weeks, ABSLI organised awareness sessions in various Gram Panchayats across Pune district, covering blocks such as Mulshi, Ambegaon, Khed, Daund, Bhor, Junnar, Indapur, and Maval. To ensure the sessions were relatable and engaging, ABSLI introduced a gamified learning tool, a life-sized Snakes and Ladders board, to help villagers grasp insurance concepts simply and enjoyably.
Kamlesh Rao, MD & CEO, Aditya Birla Sun Life Insurance Company Limited, said, “At Aditya Birla Sun Life Insurance, we are deeply committed to driving insurance inclusion at the grassroots level. Through our efforts, we are not just spreading awareness; we are fostering a culture of financial responsibility and long-term security. We believe that every individual, regardless of where they live, deserves access to the knowledge and tools that can safeguard their family’s future.”
The event was attended by local students, teachers, and community members, who participated with great enthusiasm. Inside classrooms decorated with educational charts, students listened attentively as ABSLI representatives explained insurance concepts in a simple and relatable manner. The sessions were marked by curiosity and active engagement, reinforcing ABSLI’s commitment to supporting IRDAI’s vision of ‘Insurance for All by 2047’