PUNE: Aditya Birla Sun Life Insurance Company Limited (ABSLI), the life insurance subsidiary of Aditya Birla Capital Limited, recently organized a free health check-up and insurance awareness camp in Pune, Maharashtra. The event, which spanned 25 days, aimed to raise awareness about the significance of life insurance and its role in securing one’s financial future.
As the lead life insurer under the State Insurance Awareness plan in Maharashtra, allotted by the Insurance Regulatory and Development Authority of India (IRDAI), ABSLI organized the camp in various locations across Pune, including Ambegaon, Rajgurunagar, Shirur, Chakan, Wagholi, Manjir, Uruli Kanchan, Phursungi, and Saswad. The primary objective of the activity was to raise awareness about the significance of life insurance.
The camps enabled the participants to avail free health check-ups, conducted by a team of medical staff from various Govt. and Non-Govt. health care units in Pune. ABSLI also distributed informational materials highlighting the various benefits of life insurance and ways to secure one’s financial future through appropriate insurance options. The insurance awareness camp in Pune witnessed an impressive turnout, with over 2,000 individuals in attendance.
To make education about life insurance relatable and engaging, ABSLI organized a series of street play performances in multiple neighborhoods of the city, which garnered hundreds of viewers. These street plays were thoughtfully crafted to resonate with one’s everyday life and effectively conveyed the importance of life insurance and its role in securing one’s financial future.
Aditya Birla Sun Life Insurance’s initiative to organize a free health check-up and insurance awareness camp in Pune, Maharashtra, is a commendable effort to raise awareness about the significance of life insurance and its role in securing one’s financial future. The event’s success and the impressive turnout are a testament to the importance of such initiatives in promoting insurance awareness and inclusion in the country.
As a part of IRDAI’s State Insurance Plan to promote insurance awareness, reach, and inclusion in the entire country, ABSLI will continue to organize such insurance awareness campaigns in and around Maharashtra throughout the year to ensure that people have adequate access to valuable information about its importance and its role in safeguarding and protecting one’s financial future. ABSLI recently organized a successful health check-up camp in Kolhapur, and similar activities are in the pipeline for Satara and Sangli.
