Opens 4.5 lakh new accounts for women since the launch of Majhi Ladki Bahin Yojana
MUMBAI: Since the Maharashtra State Government launched the Majhi Ladki Bahin Yojana in July 2024, Airtel Payments Bank has successfully enrolled over 4.5 lakh women in the initiative. Among these, 3.57 lakh accounts are linked to the Direct Benefit Transfer (DBT) system, with 2.75 lakh women already receiving their notified benefits. This achievement highlights the program’s substantial impact on financial inclusion for women across the state.
With its over 37,000 banking points across Maharashtra, including over 16,500 located in underserved and unbanked areas, Airtel Payments Bank is committed to ensuring that women from all walks of life can access essential banking services. Before the launch of the scheme, the average quarterly number of accounts opened for women users stood over 51,000. This surge in account openings since the scheme’s inception highlights the increasing engagement and empowerment of women in the financial sector.
The network of over 5,600 women banking correspondents (BCs) in Maharashtra has played a crucial role in reaching out to women, providing them with the support needed to open and maintain their bank accounts. By facilitating access to banking services, Airtel Payments Bank aims to empower women economically and socially.
Commenting on the success achieved so far, Ganesh Ananthanarayanan, Chief Operating Officer, of Airtel Payments Bank said, “Our commitment to empowering women financially aligns with our mission to promote inclusivity and self-reliance. We are dedicated to enhancing financial literacy and access for women across Maharashtra. At Airtel Payments Bank, we reaffirm its dedication to supporting women’s empowerment and contributing to the overall economic development of the State.”
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