INDIA: Following an overwhelmingly positive response to its trailer, “Shaitaan” has quickly ascended as one of the most highly anticipated supernatural thrillers of the year, leading to paid previews and advances across key territories overseas, including North America, the UK, the Middle East, Australia, and New Zealand, that started this week.
This strategic decision underscores the film’s global appeal and the eagerness of audiences worldwide to experience its thrilling narrative.
Directed by Vikas Bahl, the film brings together powerhouse talents and promises a thrilling experience like never before. Featuring a stellar cast led by Ajay Devgn, Jyotika, and R Madhavan, “Shaitaan” delves into the harrowing ordeal of Kabir, performed by Ajay Devgn, and his family, whose idyllic weekend retreat turns nightmarish with the arrival of a mysterious stranger. The film masterfully intertwines elements of action, emotional drama, and the sinister undercurrents of Indian Black Magic, promising a cinematic experience that keeps viewers on the edge of their seats.
R Madhavan, in a riveting portrayal of the antagonist, brings to life the film’s central conflict, as he seeks refuge in the home of Ajay and Jyotika’s characters, only to reveal his malevolent intentions.
Speaking about the partnership between Jio Studios, Devgn Films, and Panorama Studios, Jyoti Deshpande, President – of Media and Entertainment at Reliance Industries Limited says, “At Jio Studios, our commitment to powerful storytelling knows no boundaries. It’s a delight to collaborate with like-minded partners on a supernatural thriller like ‘Shaitaan,’ and set new standards by taking this genre-defining film mainstream. Our motto is to never lose sight of the constantly changing audience preferences. This is just the beginning of our multi-film association with Devgn Films and Panorama Studios.”
Kumar Mangat Pathak, Chairman and Managing Director, of Panorama Studios, shares, “At Panorama Studios, we are eager to collaborate with partners who share our vision for each project and are committed to taking it to the next level. Our partnership with Devgn Films has been successful over the years, and now our collaboration with Jio Studios for Shaitaan will undoubtedly mark another milestone. We are pleased with how all three partners have joined forces to maximize the reach of this project. We hope to continue building strong relationships with Devgn Films and Jio Studios to deliver success at the box office.“
Producer Abhishek Pathak shares, “Our team at Panorama Studios is committed to creating content that breaks boundaries and makes a significant impact. For a vision like ours, we need partners who believe in us and can help elevate the project to new heights. We are delighted to have Jio Studios and Devgn Films on board for Shaitaan. Our goal is to deliver entertainment in every form our audiences enjoy, and we look forward to continuing this collaboration for future projects.“
“Shaitaan” has been creating massive intrigue with audiences globally since it was announced, with its effective trailer and clever marketing. From “Shaitaan”’s introductory teaser, the gripping trailer filled with suspense and unexpected twists, interactive film branding in theatres and malls, to “Shaitaan”’s voice taking over the Bigg Boss house, audiences are hooked to know more about “Shaitaan” and his dark world of black magic.
As the release of the film approaches, the makers have also launched POP OUT hoardings, a first for a film in India. Showing an anxious Ajay Devgn throwing a voodoo doll out of the screen, the LED hoardings went live on Sunday across key markets in India, entertaining and intriguing passer byers.
With anticipation for the film increasing, this mode of promotion has only added to the growing anticipation for this edge-of-the-seat film internationally.
Presented by Jio Studios, Devgn Films and Panorama Studios, “Shaitaan” is produced by Ajay Devgn, Jyoti Deshpande, Kumar Mangat Pathak, and Abhishek Pathak and directed by Vikas Bahl. The film’s music, composed by Devi Sri Prasad further sets the tone for this gripping supernatural thriller.
The film is set to be released theatrically worldwide on 8th March 2024 by Fantasia Films and Marudhar Entertainment.
