- Highest sales since 2015
- Quarter four 2023 – 2,401 retail units; 94% growth
- Marked the year with three new products and three limited editions – Audi Q3 Sportback, Audi Q8 e-tron and Audi Q8 Sportback e-Tron launched. Audi Q8, Audi Q5 and Audi S5 limited editions introduced
- Audi Approved: plus grew by 62% in 2023
- SUV range registered 174% growth
- Performance & Lifestyle cars including the e-tron range grew by 40%
- Strong performance buoyed by a strong product portfolio
- One in every four customers is a repeat Audi customer
- Industry-first initiatives launched – India’s first ultra-fast charging e-tron hub in BKC Mumbai & ‘ChargemyAudi’ with 1,000+ charging points
MUMBAI: Audi, the German luxury car manufacturer, today announced robust growth of 89% retailing 7,931 units in the period January to December 2023. Positive growth followed on the back of three new product launches: Audi Q3 Sportback, Audi Q8 e-tron, and Audi Q8 Sportback e-tron, along with continued demand for the best-selling Audi A4, Audi A6, Audi Q5. Top-of-the-line cars including the Audi Q7, Audi Q8, Audi A8 L, Audi S5 Sportback, Audi RS5 Sportback, Audi RS Q8, Audi e-tron GT, and the Audi RS e-tron GT continued to witness strong demand.
Balbir Singh Dhillon, Head of Audi India said, “2023 marks another successful year for us and our diverse and desirable product portfolio continues to garner robust demand. We remain steadfast to an upward trajectory, instituting industry-first initiatives, and delivering unparalleled luxury experiences. Our retail footprint is expanding, culminating in the year-end with a total of 64 touch points (includes showrooms and workshops) and 25 Audi Approved: plus showrooms nationwide. We are confident that this momentum will carry into 2024.”
Audi India continued its strong performance on the back of new product launches, a strong product portfolio of seventeen cars and industry-best customer offerings.
Dhillon further added, “One in every four customers is a repeat Audi buyer and this tells us that we are on the right path. We will continue to focus on industry-best offerings for our customers and of course, bringing the very best products to India.”
Audi Approved: plus the pre-owned car business witnessed a growth of 62% in 2023. Currently operating with 25 Audi Approved: plus, facilities across all major hubs in the country, the brand will continue to expand and add more pre-owned car facilities this year.
In 2023, Audi India introduced a host of customer-centric programs and offerings – one of which was ‘ChargeMyAudi’ feature on the myAudiConnect app. A one-stop solution that gives Audi e-tron customers access to charging points of multiple electric vehicle charging partners, all on one app. ‘Charge my Audi’ is an industry-first initiative that enhances convenience for customers. The application, powered by the Numocity Technologies’ eMSP roaming platform, currently includes five charging partners – Aargo EV Smart, Charge Zone, Relux Electric, LionCharge and Zeon Charging. Audi e-tron customers benefit from complimentary charging across the network (except on Zeon charging) till March 2024. Currently, 1,000+ charge points are available to Audi e-tron owners on ‘ChargeMyAudi’ with more to be added over the next few months.
In line with Audi’s focus on sustainability, Audi India recently opened India’s first ultra-fast charging station in Bandra Kurla Complex (BKC), Mumbai. Conceptualized and developed in collaboration with ChargeZone, this ultra-fast charging station boasts an impressive, total capacity of 450kW, to deliver 360kW of power to an electric vehicle and is enabled by a 500 amps liquid-cooled gun to ensure high performance and efficiency; powered by green energy the ultra-fast charging station also has a solar roof which further supports the peripheral electrical requirements like lighting. The Audi Q8 55 e-tron with a 114 kWh battery (the largest battery on a passenger vehicle in India) can charge from 20% to 80% in just 26 minutes. Adding to the list of customer first-offerings, Audi India introduced a one-of-a-kind rewards program – Audi Club Rewards for customers in India. Audi Club Rewards offers exclusive access, segment-first privileges and bespoke experiences. This is open to all existing owners (including Audi Approved: plus owners) and future customers of Audi India. Currently this rewards program has 64,000+ active members. Further, a new, Apple watch version of the ‘myAudi Connect’ app for customers was introduced – this feature works independently of the iPhone once the ‘myAudi Connect’ account has been setup (Apple watch cellular with an active data connection is required). This allows customers to view the last recorded location of their Audi remotely and navigate to its location using an Apple watch. It will also highlight information on recent vehicle statistics including, driving range, battery level and charge status.
